CEO's Perspective1. Smartphone shipments are expected to exceed one billion units by 2016.2. Shelf presence is key to brand recognition and sales.3. A strategic approach is key to success or failure—broad product portfolio or targeted, high end or low end.4. Regional strategies will vary—North America, Europe, and Asia-Pacific are the key markets for smartphones.5. Integration of cloud services and seamless media access will be key factors over the next several years.
Global Analysis Of The Smartphones Market
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