This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Experian Marketing Services Announces First Full Release Of Simmons Connect(SM) Data

NEW YORK, April 11, 2013 /PRNewswire/ --  Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross-channel marketing, today announced the first full release of Simmons Connect SM cross-channel data. The industry-first media planning and consumer profiling tool links more than 60,000 consumer elements to detailed insights on consumers' use of 11 traditional and digital media platforms.

This release contains new findings collected through the passive measurement applications that respondents to the Simmons National Consumer Study actively consent to install on their smartphones, digital tablets and computers. Linking self-reported and passively collected measures provides marketers for the first time with in-depth insights about consumer behaviors across digital devices.

These behaviors can be analyzed and filtered against their brand preferences, lifestyles, attitudes, media habits and more.

"With limited marketing dollars to spread across an increasing number of media platforms, Simmons Connect delivers the ability for marketers to prioritize channels and platforms that consumers actually use," said Simon Bradstock, general manager of consumer insights at Experian Marketing Services. "Moreover, Simmons Connect represents a big step for Experian Marketing Services and our mission of bringing the richest and highest-quality data to the market. This enables forward-thinking marketers to take a consumer insight-driven approach to how they evolve their programs by putting the customer at the center of their cross-channel programs."

One such example includes work from SapientNitro, an Experian Marketing Services agency client. "Simmons Connect creates a seamless data-driven experience for the always-on-the-go consumer," said Megan Ryan, senior manager, Connections Planning, SapientNitro. "The Simmons Connect data delivers the insights on consumer behaviors across platforms and aids in our prioritization of cross-channels for various programs, where we can then shape the story to be easily communicated to the connected consumer."

Adding to the measurement insights collected on computers, digital tablets and smartphones, Simmons Connect offers insights into consumer usage of eight other digital and traditional media platforms, including television, e-readers, work computers, radio, magazines, newspapers, gaming consoles and MP3 players. Drawing from more than 60,000 elements, this cross-channel view allows marketers, agencies and media companies to understand with greater detail the behaviors of their custom-defined consumer target. Marketers can gain instant access to critical insights to inform smarter cross-channel strategies with the Quick Report feature, including time spent, platform reach, mobile day in the life and concurrent usage.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,506.09 +106.42 0.65%
S&P 500 1,927.67 +23.66 1.24%
NASDAQ 4,385.4450 +69.3710 1.61%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs