This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Ford And AIA Join Forces To Explore Overlapping Worlds Of Automotive And Architectural Design

Stocks in this article: F

SAN FRANCISCO, April 11, 2013 /PRNewswire/ --

  • "Design with a Conscience" panel brings together leading architects, innovators and automotive designers to push the boundaries of sustainable design
  • Ford is collaborating with the American Institute of Architects (AIA) San Francisco Chapter to discuss common design trends between cars and buildings
  • Vehicles and buildings are increasingly expected to be stylish, sustainable and affordable

Sleekly fashioned from steel and glass and carefully designed from sustainable materials, today's buildings are judged on exterior aesthetics as much as interior function. They have much in common, then, with today's automobiles, designed to be sustainable, efficient high-tech works of art.

Ford Motor Company today joins the American Institute of Architects (AIA) San Francisco Chapter to discuss how the two industries are moving in parallel, interpreting similar trends and learning from each other.

"Design with a Conscience," a luncheon panel hosted by Ford and AIA San Francisco, features automotive design experts and San Francisco-based architects and innovators who will discuss how societal trends inspire and influence both the architectural and automotive industries.

"As a car designer, our goal is to create a car that has a timeless style and yet operates functionally the way the customer needs it to," said Freeman Thomas, director, Strategic Design, Ford Motor Company. "A car is more than just a pragmatic choice, and it's the design that makes a difference, creating an emotional connection with the customer."

Whether a building or a car, the emotional connection customers feel comes from an instantaneous, positive response to the design along with a sense of responsibility, Thomas said.

"Consumers want more than something that just looks good – they also want to feel like they are doing the right thing when they make a purchase," he said. "The Ford Fusion Energi is a testament to that, combining unprecedented style with an outstanding sustainable resume."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs