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April 11, 2013 /PRNewswire/ --
LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced the appointment of
Stephen Daverio as managing director of
Middle East and
Africa (EMEA). Daverio, who brings more than 25 years of international sales and marketing experience to the company's leadership team, will play a key role in expanding LifeProof's presence and market share across the EMEA region.
"Stephen has demonstrated a strong fundamental ability to identify business opportunities and manage them to fruition. We need a leader with this kind of vision for EMEA," said
Fredrik Torstensson, executive vice president of global sales and business development at LifeProof. "By developing compelling distribution strategies and managing our presence in the EMEA market, we're confident that Stephen will contribute greatly to the continued rapid growth of LifeProof."
Daverio joins LifeProof from UK-based Disruptive Group Limited, one of the first companies to launch a dedicated brand of iPod accessories. As the company's vice president of sales and marketing worldwide, he led the global expansion of sales channels for the Gear4 brand. Prior to that, he served as vice president of retail sales and marketing for SanDisk EMEA and held various executive level EMEA sales and marketing positions at Logitech, where his team achieved double-digit growth for 23 consecutive quarters.
"Although the smartphone market continues its rapid growth, accessories such as cases are already becoming commodity items. Few brands have brought as much innovation and product differentiation into the market as LifeProof," said Daverio. "That is what has attracted me to this company. We have a winning proposition for the consumer, and I am confident that our products will have great appeal to smartphone owners throughout EMEA."