United Arab Emirates
April 11, 2013
/PRNewswire/ -- Marking the conclusion of Starwood's month-long relocation to
, Frits van Paasschen, President & CEO of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today shared highlights and insights from the company's immersion in the
Throughout the month of March, van Paasschen and members of Starwood's Senior Leadership Team met with 3,000 associates, conducted nearly 50 owner meetings and visited all 14 Starwood hotels in
, which is the company's second largest hotel market behind only
New York City
. The team also took advantage of
's strategic location to travel to 19 cities across 12 countries, meeting with government officials and potential development partners in fast-growing markets, including
and India. During the five-week relocation, the team travelled 61,000 kilometers (38,000 miles) – the equivalent of circling the globe one-and-a-half times.
Over the course of the month, more than 200 of Starwood's senior leaders and General Managers travelled to
as the company ran day-to-day operations almost 7,000 miles and an eight-hour time zone difference away from the company's global headquarters in
During the relocation, Starwood executives also met with more than 150 corporate and leisure customers who drive business to hotels globally. The
is an increasingly important outbound travel market, and regional membership in Starwood Preferred Guest, the company's loyalty program, has increased 140% over the last five years.
"It is hard to overstate the potential for our business in this region of the world. By bringing our executives here and spending time with our partners and local teams, we are uniquely positioned to take advantage of this once-in-a-lifetime growth opportunity," said van Paasschen. "I have no doubt that our time spent here will drive future hotel contracts in the region, accelerate Starwood's position as the most global high-end hotel company and further define our culture."