"The move to embedded SIM cards poses a challenge for smart card vendors as the traditional value chain will be altered," cautioned Georges. "Vendors need to work closely with smartphone manufacturers and semiconductor vendors to gain a better understanding of consumers needs and develop software and services accordingly."Migration to the EMV standard in emerging countries and the United States will sustain overall market growth. Card issuers in the Americas and Asia-Pacific continue the shift from magnetic stripe cards to chip cards. China and the United States are expected to boost smart card shipments in the banking and payment vertical.
Smart Card Market Focusing On Services To Sustain Growth, Finds Frost & Sullivan
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