This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Russell Simmons And Tricia Clarke-Stone Announce New Digital Solutions Group: Narrative

NEW YORK, April 10, 2013 /PRNewswire/ -- Renowned entrepreneur and media mogul, Russell Simmons, along with former Co-President, Tricia Clarke-Stone, today announced a partnership to form Narrative: The Culture Lab.  Narrative is a digital marketing, entertainment and technology company focused on developing unique brand experiences and solutions.  Employing a blend of strategy, creative innovation, technology & cultural relevance to connect brands with the new American mainstream across platforms.  Narrative will continue to manage's growing client base with marketing, revenue generation services, and sales media representation.

(Logo: )

In backing the venture, Simmons remarked: " Tricia Clarke-Stone is one of the great talents I've come across in many years.  She creates campaigns that use the wonderful changes taking place in culture, demographics and technology to tell compelling stories that are to digital advertising campaigns what HBO is to conventional television.  I'm proud to be supporting her in taking digital advertising to the next level and enriching brands, agencies and publishers in the process."

Stone added, "For me, the launch of Narrative is the evolution of the work I've been doing my entire career.  Our DNA is built around idea engineering- activated and amplified.  We help companies develop their brand voice and create unique digital experiences to best communicate their narrative. Our work is born from creativity, focused on strategy, inspired by culture and influencers, driven by technology and scaled to reach audiences."

While Co-President of, Stone utilized a strategic and creative approach to revenue generation, product development and integrated marketing.  She developed a new form of digital advertising rooted in the creative integration of high impact social, cultural and celebrity-driven content with proprietary technology-led immersive experiences.  Stone created over 100 cross-cultural, digital, social and transmedia experiences for brands like Universal Pictures, Toyota, Pantene, Boost Mobile, Pepsi, Gillette, Tide, Sony, AT&T, SKYY Spirits and Finish Line.  Recognizing the value of these proprietary, immersive brand solutions for all publishers, agencies and brands alike, Stone and Simmons partnered to form Narrative.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,888.35 +168.43 0.95%
S&P 500 2,102.63 +22.22 1.07%
NASDAQ 5,156.3060 +47.64 0.93%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs