April 10, 2013
/PRNewswire/ -- In an effort to highlight the proud histories of both Bigfoot and
in the Northwest,
has partnered with world-renowned Bigfoot experts at
The Falcon Project
to sponsor what may be one of the most comprehensive searches for Bigfoot ever conducted in
. A grand prize of
will be paid to any person who finds "irrefutable evidence" of Bigfoot's existence in compliance with the contest's official rules. The yearlong contest launches this week.
"We have been operating in the Northwest since 1896, so we know firsthand how important Bigfoot is to the people here," says
Evan and Daren Metropoulos
, owners of Pabst Brewing Company and
. "In addition to our desire to spur scientific discovery in partnership with The Falcon Project, we're also simply encouraging people to get outside and have some fun."
According to the contest rules, there is no set type or amount of "irrefutable evidence" required to establish proof of Bigfoot. All evidence presented must satisfy the three member judging panel convened by
and The Falcon Project. Evidence must include conclusive DNA evidence and visual proof of a live physical body. Visual proof of footprints, bone fragments, inconclusive skeletal remains or any other non-definitive evidence of Bigfoot will not suffice as "irrefutable evidence." Any photo or video taken of Bigfoot is not sufficient to qualify as evidence in and of itself, but may be considered as supporting evidence. The awarding of any prize is subject to the official contest rules.
If Bigfoot's existence is indeed proven through the contest, the grand prize winner will be paid in 40 yearly installments of
. The annuity is being underwritten by SCA Promotions.
The Falcon Project is an organization that was convened to conduct the most in-depth search for Bigfoot ever conducted in
. According to The Falcon Project, science tells us that a great North American Ape did exist at some point in the past, so the relevant question now is: "Does it still exist?" The Falcon Project is in the process of building a quiet, remote-controlled airship that will use thermal imaging technology to search Northwestern forests for evidence of Bigfoot. In support of its research,
has provided a
grant to The Falcon Project.
Similar to countless migratory and endangered species research programs,
and The Falcon project hope to conduct scientific observations of Bigfoot and then use the information collected to protect the species and preserve its way of life. Neither
nor The Falcon Project encourages or condones the attempted capture or containment of Bigfoot or any other form of wildlife. Any contest participant that demonstrates intent to harm Bigfoot or any other species will be disqualified from the contest, publicly shamed and referred to law enforcement officials.
More information about the contest can be found at
, including news of participants' progress, a map of recent Bigfoot sightings, live social media feeds and official contest rules. Participants can join the conversation by using the hashtag #Olympiabigfoot on Twitter and Tumblr, by following
and by posing search-related questions to
About Olympia Beer
In the 1850s, brew master
Leopold F. Schmidt
first discovered an artesian spring near Tumwater Falls, WA, and declared, "With this water, I believe I can brew better beer than ever." Schmidt's Capital Brewing Company's first beer, Olympia Pale Export, was placed on the market in 1896. In 1902, the company's name changed to
and the famous slogan "It's the Water" was born. In 1983,
was acquired by the Pabst Brewing Company. Olympia beer can be found in stores, restaurants and bars throughout the West.