April 10, 2013
/PRNewswire/ -- Over the past decade, business owners -- both large and small – have witnessed the continual evolution of the Web. While initially adjusting to the new medium in its infancy state,
Small business marketers
are now incorporating their business website into all marketing strategies and recognizing how powerful of a tool it is to engage and connect your customers.
In the latest article on PR Newswire's PR Toolkit, contributing author
takes it one step further and demonstrates how successfully marketing content and creating a friendly user experience can further help to solidify your customer relationships. From using a personal greeting on the site to understanding what formats your audience prefers, Lazuka believes if you start thinking like your customers you're taking a step in the right direction.
To read the complete article, visit
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an
affordable public relations & marketing
plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click
. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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