NEW YORK, April 10, 2013 /PRNewswire/ -- Over the past decade, business owners -- both large and small – have witnessed the continual evolution of the Web. While initially adjusting to the new medium in its infancy state, Small business marketers are now incorporating their business website into all marketing strategies and recognizing how powerful of a tool it is to engage and connect your customers.
In the latest article on PR Newswire's PR Toolkit, contributing author Steve Lazuka takes it one step further and demonstrates how successfully marketing content and creating a friendly user experience can further help to solidify your customer relationships. From using a personal greeting on the site to understanding what formats your audience prefers, Lazuka believes if you start thinking like your customers you're taking a step in the right direction.
To read the complete article, visit http://bit.ly/ZFrnCG.PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter. About PR Newswire PR Newswire ( www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. SOURCE PR Newswire Association LLC