This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Consumers Willing To Spend Money To Save Time, Reports Mintel

CHICAGO, April 10, 2013 /PRNewswire/ -- When it comes to cleaning…time is of the essence, especially with the spring cleaning season in full swing. Overall, the household surface cleaners market has been quite stagnant, only growing 2% from 2007 to 2012. But, within this market, some segments are outpacing the rest, particularly those that offer quick and convenient cleaning options. According to recent Mintel research on household surface cleaners, more than half (57%) of respondents say they would pay more for products that make cleaning faster and 53% say a product with suitability for a wide range of surfaces is very important. In addition, nearly half (48%) of people say a fast-acting product is very important to them, while 46% think a product that reduces steps in a common cleaning task is very important.


"Although budget remains a concern, consumers are not willing to compromise on certain attributes of their surface cleaners," says John Owen, senior household analyst at Mintel. "While cleaning results are as important as ever, consumers also value surface cleaners that make cleaning quick and easy, and that seems to be more important than just a low price."

Mintel research also found that in addition to reduced cleaning time, disinfection is becoming more important in and out of the home. More than seven in 10 (71%) consumers agree at least somewhat that disinfection has become more important to them and just over one-quarter (27%) agree strongly. Microbes have become a more top-of-mind concern among consumers in recent years, even more so in recent months with the particularly heavy flu season.

It seems concern about germs isn't limited to the home. More than half (56%) of those who have purchased household cleaners say they are more concerned about cleanliness and germs away from home, like in the car or at work or school. This opens up a growth opportunity for car- and office-sized antibacterial cleaners.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 16,776.43 +304.06 1.85%
S&P 500 1,987.05 +35.69 1.83%
NASDAQ 4,781.2640 +73.4890 1.56%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs