This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Zillow's Improved iOS App Highlights Mobile Strength

NEW YORK ( TheStreet) -- Mobile traffic continues to boom for Zillow (Z), and the company is taking advantage of that by launching a new app for Apple's (AAPL - Get Report) iPhone and iPad.

Coming on the fourth anniversary of Zillow's first app, Zillow announced that it would be relaunching its Real Estate app to help make the home shopping process easier.

The company, based in Seattle, is seeing tremendous success with its mobile initiatives, as 89 homes were viewed per second last month on Zillow's mobile offerings, a new record. Mobile traffic now accounts for 55% of all Zillow's traffic, with it going as high as 60% on the weekends, Zillow noted on its blog.

Included in the new app are improvements to the home screen that allows users to see all of Zillow's inventory and personalized tools with one tap. The company also integrated Zillow Mortgage Marketplace and calculators to shop and compare mortgages straight from the app.

"We are constantly striving to innovate and improve our products by incorporating intuitive features and providing people with information about homes-- and home financing -- whenever and wherever they need it," CEO Spencer Rascoff wrote in the blog post. "With this overhaul to our core real estate apps, we've made it easier for shoppers to do just that."

Zillow is set to report quarterly results after the closing bell on May 2. Analysts polled by Thomson Reuters are looking for a loss of 3 cents share on $37.39 million in revenue.

Shares of Zillow were higher in Wednesday trading, up 0.37% to $54.34.

-- Written by Chris Ciaccia in New York

>Contact by Email.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $110.38 0.00%
Z $26.56 0.00%
FB $92.07 0.00%
GOOG $626.91 0.00%
TSLA $247.57 0.00%


Chart of I:DJI
DOW 16,472.37 +200.36 1.23%
S&P 500 1,951.36 +27.54 1.43%
NASDAQ 4,707.7750 +80.6910 1.74%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs