That doesn't happen with Apple's bread and butter -- beautifully designed, high-quality, premium-priced, incredibly useful and stylish hardware.
That ties into the notion that you don't want -- at least I don't want -- people at Apple thinking they work for a software company. Talk about creating a false culture where the rank and file loses focuses and Rome falls.
Speaking of an Apple non-hardware initiative: Does iMessage ever work? I have seen Sent as text message quite a bit these days on my iPhone 5.
RetailHave you ever made an appointment at the Genius Bar inside an Apple Store? Has Apple ever taken you on time for an appointment at the Genius Bar? They're worse than the cable company in that regard. They give good service, but man, they treat you like they're doing you a favor. Like you're a red-headed stepchild. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.
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