NEW YORK, April 10, 2013 /PRNewswire/ -- The One Club ( www.oneclub.org) announced today the finalists for the 13 th Annual One Show Design Awards, the most prestigious worldwide competition celebrating the year's best in design. There are 279 finalists from 117 agencies and 28 different countries.
Independent design shops, such as Kolle Rebbe from Hamburg, Germany, 601bisang from Seoul, South Korea and Sandstrom Partners from Portland, Oregon, account for 42 percent of this year's finalists. Ogilvy Group led agency networks with 24 finalists, followed by BBDO and Leo Burnett Worldwide, both with 17 finalists.
"Independent design shops continue to multiply and create great work, remaining the backbone of One Show Design," said Seth Callaway, Producer for One Show Design, "but large agency networks should also be commended for embracing the importance of design beyond aesthetics. Independent studios and networks alike understand that the industry has shifted toward a more holistic design ethic, often referred to as design thinking or human-centered design. These approaches help clarify the communities and individuals served by design, in other words, 'design that does' versus 'design that is.'''
Winning the coveted One Show Design Gold, Silver and Bronze Pencils is considered the ultimate achievement in the design industry. The complete list of the One Show Design finalists can be found here:By category: www.oneclub.org/downloads/finalists/2013-osd-bycategory.pdf By agency: www.oneclub.org/downloads/finalists/2013-osd-byagency.pdf One Show Design winners will be honored at the IAC building on Monday, May 6 th during Creative Week 2013 ( www.creativeweek.com). One Show Interactive finalists were announced on April 8 th. One Show finalists were announced on April 9 th. Please visit www.oneclub.org for more information on One Show Design. About The One Club The One Club, a non-profit organization, exists to champion and promote excellence in advertising and design in all its forms. Founded in 1975, as part of its mission to promote high standards of creative excellence, The One Club produces the One Show, One Show Design, One Show Interactive and One Show Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of achievement in the advertising world. Its OneScreen Short Film & Video Festival returned from a four-year hiatus in 2012. In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of schools across the country and produces an annual College Competition. As a part of this department, the award-winning One Club Diversity Program conducts workshops, portfolio reviews and outreach to multicultural students around the country.