This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

AppNexus Brings Industry-Leading Ad Technology Platform To Mobile

NEW YORK, April 10, 2013 /PRNewswire/ -- AppNexus, which offers the most powerful, open and customizable advertising technology platform, today announced an "all-in" commitment to mobile advertising, promising to remove the barriers currently limiting buyers and sellers from unlocking the full potential of mobile. From the AppNexus Summit in San Francisco, CEO Brian O'Kelley outlined the company's plan to extend its display business into mobile as part of one integrated platform that will break down the technological hurdles causing friction within mobile advertising.

Over the course of 2013, AppNexus will bring the same scalable, customizable and targeted efficiencies the company is known for in display to market with integrated buy- and sell-side solutions for display and mobile. The mobile buy-side offering, which is in beta with clients including Collective, CPX Interactive, FlxOne, and Matomy, is expected to be available to all AppNexus customers this summer. The beta product is already integrated with mobile supply sources such as Nexage, Smaato, and MoPub.

"Consumers are shifting to mobile, and companies are expending significant time and money trying to reach them there -- but they haven't yet cracked the code," said O'Kelley. "We built the technology foundation that unlocked unprecedented innovation and spend in display. Now we're taking the same approach to mobile, allowing our customers to do business 'full spectrum' seamlessly across display and mobile."

"As a data-driven, multi-screen platform for brand marketers, the biggest hurdle in mobile advertising is having to work with multiple supply sources and one-off technology partners. We have chosen to work with AppNexus for mobile because AppNexus has proven to be  the technology platform of choice in digital advertising. By continuing to partner with AppNexus, we can seamlessly activate our unique advertising solutions across desktop and mobile channels," said Joe Apprendi, CEO of Collective.

In January, AppNexus raised a $75 million Series D round led by Technology Crossover Ventures to accelerate the company's rapid growth and fuel a new generation of innovations that will transform digital advertising. The company's major commitment to mobile is part of that ongoing strategic plan.

ABOUT APPNEXUS:AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Interactive Media (Deutsche Telekom) and Collective. Led by the pioneers of the Web's original ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers the industry's most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit www.appnexus.com.

SOURCE AppNexus

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,055.87 -116.81 -0.68%
S&P 500 1,982.77 -11.52 -0.58%
NASDAQ 4,508.6880 -19.0010 -0.42%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs