Curiously, Palmer doesn't even live in a Taylor Morrison home. She says her two children in Texas live in company-built homes but she remains in a house owned prior to joining Taylor Morrison. Palmer has been with the company since 2007. It's like the CEO of Ford driving a GM. Of course, no one likes to move, but nothing says you believe in your own company more than owning the product yourself.
The stock is up on its first day of trading and most investors may not care about any of this. Nonetheless, it pays to question a company's ownership structure, the cause of numerous quality complaints, and why they view it as especially necessary to avoid paying U.S. taxes when they're making money on U.S. homeowners.
As for the company and its stock price, investor focus will rightly be on new home orders. Investors will want to ride this current housing recovery wave and Taylor Morrison is the new game in town. It's just that now investors can be informed of what's behind the curtains.
-- Written by Debra Borchardt in New York.
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