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Insights From 2013 Global Information Technology Report Sets The Course For Business Education

While still within the top ten in overall Business Usage measures, the United States now ranks only 12th worldwide for the number of PCT patent applications in 2009 and 2010 on a per capita basis. The rate of 134 applications per million population is less than half that of leading Sweden (297 applications), Switzerland (285), and Finland (279).  

The report demonstrates that economies that fail to implement comprehensive national strategies risk losing ground in global competitiveness and may fall behind in delivering innovations that fuel economic growth.  To offset these risks, new approaches to graduate education are required. 

A Solution at the Intersection of Technology and Business

The 2013 GITR report highlights the need for accelerated skills development in business and technology to ensure that future business leaders are prepared to pursue growth and jobs in the hyperconnected world. US business schools, in particular, are at a crossroads of integrating traditional leadership training with technology-focused learning to fuel a growing capacity to innovate.

Technology is constantly changing business. Business schools need to be bold and willing to experiment to move forth the next generation of leaders. Johnson at Cornell is continually updating its curriculum and methodology to support the best ecosystem to adapt to this rapidly-paced environment.

"Johnson has a well-established culture of innovating the MBA in concert with and ahead of the changing business climate," said Dean Soumitra Dutta, co-author of the GITR. "We invented immersion learning for first-year MBA students, and were among the pioneers in launching a 12-month MBA for professionals already holding advanced degrees. Creating the MBA for the new technology-driven future is a natural progression for Cornell's graduate business school."

The process of conceptualizing and creating the MBA of the future is already underway at Johnson, with numerous stakeholders involved in co-creating a completely new approach to business education, one that will prepare graduates to lead in the networked global business environment. This work is moving forward, with the contributions and ideas of innovative corporations, current MBA students, alumni, and others. Johnson continues to employ immersive, experiential learning across all its programs, from semester-long disciplinary intensives, to results-driven projects for companies, to student treks to understand business in all corners of the world.

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