Burton-Taylor Report Shows 2012 Public Relations Information & Software Spend Grew 4.41%, Approached USD2 Billion
OSPREY, Fla., April 10, 2013 /PRNewswire/ -- Burton-Taylor International Consulting LLC, a recognized leader in information industry market research, strategy and business consulting, is pleased to announce the publication of their new report showing the 2012 global spend for public relations information (including regulatory disclosure) & software was up 4.41% versus 2011, to reach USD1.99 billion. The UBM PR Newswire unit and Cision were the overall market share leaders with 14.32% and 7.33% respectively, in what is generally a fragmented industry.
The 88 page Burton-Taylor Public Relations Information & Software Global Share & Segment Sizing 2013 - Key Competitors, Global Market Share 2012, Global Segment Sizing 2012, Global Market Trending 2008-12, Global Segment Trending 2008-12, Key User Needs & Expectations Survey Results report shows that NASDAQ OMX (38.91%, primarily through acquisition), Meltwater (24.02%), Vocus (15.81%) and Gorkana Group (11.10%) delivered the highest five-year growth rates among the largest PR Information & Software vendors.
The report also shows that Social Media is the fastest-growing area of spending for PR professionals. Almost 60% of respondents to an exclusive Burton-Taylor survey expect their spending on social media tools to grow in the coming year.
"Since the economic meltdown in 2008, there has been much greater emphasis on transparency and tighter controls on information distribution, which positively impacted the Press Release Distribution space," says Douglas B. Taylor, Managing Partner of Burton-Taylor. "Client Interest in online visibility, especially via social media, is also boosting growth."The B-T survey results show HootSuite and Radian6 currently top the list when PR practitioners are asked to name their primary social media provider. "Contact management tools for PR professionals are another consistently strong area," says report contributor Chris Porter, Director at Porter Walford Consulting. "There's a real unmet demand for better tools to pinpoint key influencers, whether journalists or social media commentators, to track their coverage across all channels and to maintain strong relationships with them." "Burton-Taylor are particularly pleased to offer this important report, including the exclusive results of our PR product user needs and budget expectations survey, at this critical time of change in the industry," Taylor adds. "This data should make it easier for both vendors and users to target new growth or efficiency opportunities, during these challenging market conditions."
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