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TheStreet Open House

Nissan Helps Create Great First Impressions Via Personalized Facebook Experience

NASHVILLE, Tenn., April 10, 2013 /PRNewswire/ -- A powerful first impression makes all the difference. For anyone looking to put their best foot forward, Nissan is introducing the "Impress With Sentra" program, an interactive Facebook experience where participants can create and share a personalized video featuring award-winning actor Omar Epps ( House, M.D.; Love and Basketball) providing them with a glowing introduction.

(Photo: http://photos.prnewswire.com/prnh/20130410/CL91984 ) (Logo: http://photos.prnewswire.com/prnh/20080506/NISSANBADGELOGO )

Starting today, upwardly mobile Facebook users can visit ImpressWithSentra.com to have Epps talk them up as an adrenaline junkie, an incurable romantic or a business dynamo in a customized, shareable video. Participants will also be able to enter to win one of three grand prizes: a $1,000 Great American Days Experience gift card for an adventure-filled day for two, a one-night stay at an upscale hotel and dinner at an exclusive restaurant for a romantic night for two, or a $1,000 Nordstrom or Brooks Brothers gift card for a stylish new wardrobe. Contest entries will be accepted until 11:59 p.m. EDT on May 1 st.

"Who doesn't want to turn heads and get noticed when making a first impression?" said Jon Brancheau, vice president, Marketing, Nissan North America. "We're giving everyone a chance to look their best, with a little help from Nissan and the power of social media."

Inspired by the all-new 2013 Nissan Sentra, Nissan developed the "Impress With Sentra" program to build awareness of the vehicle among potential customers looking for a stylish and fuel-efficient small car. Sentra's all-new design is elegant, modern and refined, reflecting a "professional" character targeted at upwardly bound buyers who aspire to drive something more premium than some of the other designs in the segment. The Sentra focuses on class-above design standards inside and out, as well as efficiency in engineering. Not surprisingly, the all-new seventh generation design stands as the most innovative and sophisticated Sentra in the nameplate's 30-year history.

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