This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Ricoh TotalFlow Intelligent Marketing Solutions Help Print Service Providers Go Beyond Print For More Revenue

MALVERN, Pa., April 10, 2013 /PRNewswire/ -- The commercial print business isn't easy these days with diminished print volumes, shorter runs, more demand for personalized communications, and business customers with needs reaching far beyond paper-based marketing collateral. Print service providers, quickly becoming commoditized, need to find new ways to go beyond print, grow their revenue and lock in loyal business customers.

That's why many print service providers are aspiring to become full-fledged marketing service providers. To help them, Ricoh Americas Corporation today further detailed its strategy for Ricoh TotalFlow Intelligent Marketing Solutions, a suite of services that enable print service providers to offer their business customers personalized marketing services. These services span a broad array of channels – including print, email, Web pages, microsites, social media – from a single integrated platform.

For example, Ricoh TotalFlow Intelligent Marketing Solutions enable print service providers to create a customized Web-based storefront for each business customer. The storefront gives business users an intuitive platform from which to conduct powerful yet cost-effective integrated marketing campaigns. The solution streamlines business customers' marketing operations by automating their ordering, processes, production and management of marketing assets, templates and finished products.

Ricoh TotalFlow Intelligent Marketing Solutions are the latest example of Ricoh's Business Information Solutions approach, which tailors custom solutions to clients' most urgent business challenges.

"Print service providers are working harder than ever with margins that are only getting slimmer," said Dominic Pontrelli, Senior Vice President, Marketing, Ricoh Americas Corporation. "If they want to thrive and expand their business, they need to evolve their role from just printing on paper to becoming full-service providers of marketing services across all the media their business customers are using today. Print service providers are well-positioned for this work given the close relationships they have with their customers, the customer content assets they already use – and now with Ricoh TotalFlow Intelligent Marketing Solutions – an entire service package at their disposal."

Everyone benefits

Business customers can use Web storefronts to store logos, collateral, signage, promotional items, fulfillment kits and more. They can create and launch 1-to-1 mail/email marketing campaigns, integrate online and offline campaigns with QR codes and create promotional materials such as branded T-shirts.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs