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Alba Botanica® Brand Is Urging Consumers To Recycle

MELVILLE, N.Y., April 10, 2013 /PRNewswire/ --  The average American produces about 1,600 pounds of garbage annually, meaning that each year the United States produces enough waste to fill a convoy of garbage trucks long enough to reach the moon 1. Yet less than 35% of households and 10% of businesses throughout the nation recycle 2, leaving astronomical amounts of waste disposed in landfills. The Alba Botanica® brand, which takes pride in its recyclable packaging, is partnering with Recyclebank® to motivate people to start recycling now.

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In celebration of Earth Month, from March 5 th through April 30 th the two organizations are issuing a coupon for use in stores for $2 off any Alba Botanica® product, rewarding consumers who care for the environment by purchasing beauty products sold in recyclable packaging. This partnership reflects the Alba Botanica® brand's commitment to creating products with environmentally-friendly formulas and packaging. Since 2012, the brand has gone a step further by transitioning many products to 100% post-consumer resin (PCR) bottles, which are not only recyclable, but are also made from recycled materials. Test results show that products made with recycled materials reduce energy use and greenhouse gas emissions by as much as 85% and 71% respectively 3.

At its core, Recyclebank® works to change the patterns of recycling by rewarding individuals for seemingly insignificant behavior modifications which collectively have an important, positive impact. By motivating people to recycle, the amount of landfill waste in local communities across the country is reduced. This in turn reduces the noxious materials created by that landfill waste, including methane, heavy metals, leachate and dioxins that contribute to air, ground and water pollution.

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