April 10, 2013
/PRNewswire/ -- Business4Better (B4B), the non-commercial community partnership movement produced by UBM plc, released a research report on Tuesday that defines major trends in the way mid-sized companies approach corporate social responsibility (CSR), including plans for community engagement, employee volunteerism and metrics of success. It explores both challenges and opportunities that mid-sized companies regularly face in implementing their CSR programs.
"Most mid-size companies have a business-with-a-purpose mindset," said
, general manager of Business4Better. "We conducted this research to understand the gaps and opportunities, with the ultimate goal of creating action plans for executives trying to infuse social good as part of the way they do business."
The Business4Better research report reveals mid-sized companies' desires to help people and nonprofits in their local communities through programs that simultaneously increase business performance, drive employee participation and improve brand reputation. Business4Better's research report is based on findings produced by a first-of-its-kind survey of 173 business executives from mid-sized companies that employ between 100 and 5,000 employees. The full research report can be downloaded at
, and highlights include:
- Two-thirds of mid-sized companies are seeking to either enhance or establish their CSR programs to do business with a purpose.
- About 60 percent of mid-sized companies focus their CSR efforts on education, demonstrating companies' dedication to people-focused initiatives that cater to young people and the development of the workforce of the future.
- Mid-sized companies need tools to measure success and often miss opportunities to tie CSR programs to positive business performance. Only about 20 percent measure their CSR program's success by its financial impact.
- Companies' community involvement is championed from the top; half of mid-sized companies' CSR efforts are led by the executive leadership team.
The report supports the growing number of mid-sized companies that choose to do business in a way that positively impacts communities through corporate and nonprofit partnerships. It offers suggestions and best practices that companies can apply to business models, such as placing increased importance on the collaboration of C-suites and marketing or human resources departments for successful CSR program implementation and providing training for those who measure and track these programs.