April 10, 2013
/PRNewswire/ -- Rock Publicity (
), a digital publicity agency specializing in celebrity social media management, recently signed two prominent entertainment acts to full-time management.
"Every band or celebrity has a traditional publicist," said
, director of Rock Publicity. "The problem is they don't handle the digital or social media side of things, which is much more important these days."
One of the agency's new clients is
"Bam" Margera, a founding cast member of MTV's "Jackass" reality TV series and the star of the network's "Viva La Bam" and "Bam's Unholy Union" series.
And already, the results are speaking for themselves.
In less than one week, Rock Publicity generated almost
in revenue via social media for Margera. The agency also increased Margera's weekly reach (the number of people seeing his photos, videos, status updates or marketing messages) on Facebook by more than 1,500 percent in little more than two months. "When we started working on Margera's social media, he was reaching just over 160,000 people per week. Now, only a few months later, closer to 3 million people are seeing his messages every seven days," said Hill.
The Veronicas, a twin-sister pop act that has won awards from the Australian Recording Industry Association (commonly known as ARIA), signed on with Rock Publicity for band social media management. The agency increased The Veronicas' reach by over 300 percent and more than doubled their Facebook fan and YouTube subscriber rates in just over one week.
Both Margera and The Veronicas are employing the agency's full-service program of continual social media management and optimization. Rock Publicity staff makes sure that the information their clients distribute to fans and the online community has as much exposure and impact as possible. The agency also implements weekly no-cost viral campaigns on a weekly basis ensure that the celebrities' online fan base is growing at the highest possible rate on all social channels such as YouTube, Instagram, Facebook and Twitter.