This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Builder Homesite, Inc. Launches National, Multi-Million Dollar Home Building Campaign

AUSTIN, Texas, April 10, 2013 /PRNewswire/ -- Austin-based Builder Homesite, Inc. (BHI), a consortium of 27 of the nation's largest home builders, has collaborated with Austin-based advertising agency GSD&M to create and launch a multi-million dollar campaign, " Start Fresh, Buy New", to illustrate the benefits  and positively influence consumer perception of new home ownership. This campaign represents a significant industry first, supporting home construction as an entire industry and uniting home builders nationwide.

A key element of the campaign is, a visual, educational and explorative website that illustrates the benefits of new home construction. The site engages consumers with interactive functionality and digestible visuals including infographics and resources specifically related to ownership cost, modern construction trends, design and layout, and energy efficiency. Share and search functionality allow consumers to earmark favorite content and post to their social channels as well as hunt for available new homes in their market.

In celebration of the launch, consumers will be encouraged to participate in a new-home trivia and Pinterest-based sweepstakes rewarding site visitors with a chance to win $10,000 toward a new home and a series of gift cards to industry retailers.

"New homes offer many advantages for today's modern home buyer, however, many consumers simply aren't aware of the benefits of new home ownership vs. purchasing an existing home," said Tim Costello, president and chief executive officer of Builder Homesite, Inc. "Utilizing as a resource, our goal is to arm prospective buyers with the tools needed to make an educated decision that best fits their needs and lifestyle."

The campaign concept stemmed from extensive consumer research initiated by BHI and conducted over a 12-month period in partnership with Hanley Wood, the leading media company covering residential construction. Qualitative and quantitative findings revealed key insights about consumer considerations, priorities and perceptions as they shop for a home. Shoppers are chiefly interested in lower maintenance and cost of living, improved energy efficiency, modern floor plans and superior construction quality – all of which are benefits of new construction. As a result, campaign messaging focuses on the freedom afforded by a new construction home and the fresh start experienced by buyers who, by choosing a move-in ready residence, can focus on a "want-to-do" list instead of a "must-do" list.

The campaign will be driven by digital advertising cleverly demonstrating the benefits of new construction, supported by, produced videos and other tools that highlight the benefits of new home ownership. In preparation for this launch, a phase-one website was tested and optimized, confirming that the idea of a "fresh start" resonated strongly with test audiences in Phoenix, Houston and Washington, D.C.

"With this campaign, we want to construct a simplified and educational experience to help potential homebuyers navigate the new home selection process," said Duff Stewart, CEO of GSD&M. "Using a variety of online and social tools, the "Start Fresh Buy New" campaign gives users a nice snapshot of life in a new home versus an existing one."

ABOUT BUILDER HOMESITE, INC.Headquartered in Austin, Texas, Builder Homesite, Inc. (BHI) was founded in 2000 as a consortium of 27 of the nation's largest home builders. With a mission to bring home building industry leaders together to champion and strengthen the industry on a collective level, BHI strives to improve communication and create better solutions for builders, real estate agents and new home buyers. BHI's digital arm, Builders Digital Experience (BDX), offers digital marketing products for builders and real estate professionals. To search the Internet's most comprehensive selection of new homes, go to For more information about the benefits of new home ownership, visit and for the latest news follow @startfreshhome on Twitter of Like us on Facebook at Start Fresh Buy New.

ABOUT BUILDER HOMESITE, INC. CONSORTIUMThe Builder Homesite, Inc. (BHI) consortium is comprised of the following corporations: Ashton Woods HomesBeazer HomesDavid Weekley Homes, Drees Homes, G.L. Homes, Gateway Homes, Gehan Homes, Highland Homes LTD, J.F. Shea Company, John Wieland Homes, K. Hovnanian Homes, KB Home, Lennar Corporation, Meritage Homes, McGuyer Homebuilders, Inc. (MHI), M/I Homes, Orleans Homes, Perry Homes, The PulteGroup, Richmond American Homes (M.D.C. Holdings, Inc.), William Ryan Homes, The Ryland GroupStandard Pacific Homes, Taylor Morrison, Toll Brothers, Village Homes and Weyerhaeuser Real Estate Company.

Contacts: Alex Bernardin / Katie Gaskin512-634-3665 / 512-634-3663

SOURCE Builder Homesite, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs