This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

New Nevada Brand: 'A World Within. A State Apart.'

By SANDRA CHEREB

CARSON CITY, Nev. (AP) â¿¿ A new brand that will be used to entice visitors to Nevada and promote everything from tourism to economic development, job training and education was unveiled Tuesday by Gov. Brian Sandoval and other state officials.

"Nevada: A world within. A state apart," is Nevada's new slogan that began as a marketing campaign for the Nevada Commission on Tourism but took on an added dimension when Sandoval said he wanted to incorporate it with other government programs and agencies.

"Nevadans share a special DNA," Sandoval said at an afternoon news conference to launch the campaign. "The brand truly captures this Nevada DNA."

Earlier in the day, Lt. Gov. Brian Krolicki, chairman of the tourism commission, said the brand will be used to "market the state to a variety of audiences including business development, education and tourism."

"Nevada is a world of contrasts â¿¿ mountains and deserts, cities and small towns, mining and aerospace â¿¿ and this brand celebrates these contrasts," he told The Associated Press.

"This is Nevada telling the world who we are and what we're proud of."

The campaign conceived by Y&R advertising agency comes as Nevada prepares to celebrate its 150th year of statehood in 2014. It was developed as part of the tourism agency's two-year, $3 million contract with Burson-Marsteller, a public relations firm.

"From the glittering lights of the Las Vegas Strip, to Lake Tahoe, to the brilliance of Valley of Fire State Park and Cowboy Poetry in Elko, the brand we introduce today embraces each of Nevada's treasures," the governor said in prepared remarks.

The television ad campaign kicks off April 15 in Nevada's core tourism markets â¿¿ Los Angeles, San Francisco and Phoenix.

It features a contemporary, rockin' version of an old western classic, "Don't Fence Me In," sung by The Killers. Formed in Las Vegas in 2001, the rock band's newest album is entitled "Battle Born" â¿¿ Nevada's nickname.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs