This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

New Nevada Brand: 'A World Within. A State Apart.'


CARSON CITY, Nev. (AP) â¿¿ A new brand that will be used to entice visitors to Nevada and promote everything from tourism to economic development, job training and education was unveiled Tuesday by Gov. Brian Sandoval and other state officials.

"Nevada: A world within. A state apart," is Nevada's new slogan that began as a marketing campaign for the Nevada Commission on Tourism but took on an added dimension when Sandoval said he wanted to incorporate it with other government programs and agencies.

"Nevadans share a special DNA," Sandoval said at an afternoon news conference to launch the campaign. "The brand truly captures this Nevada DNA."

Earlier in the day, Lt. Gov. Brian Krolicki, chairman of the tourism commission, said the brand will be used to "market the state to a variety of audiences including business development, education and tourism."

"Nevada is a world of contrasts â¿¿ mountains and deserts, cities and small towns, mining and aerospace â¿¿ and this brand celebrates these contrasts," he told The Associated Press.

"This is Nevada telling the world who we are and what we're proud of."

The campaign conceived by Y&R advertising agency comes as Nevada prepares to celebrate its 150th year of statehood in 2014. It was developed as part of the tourism agency's two-year, $3 million contract with Burson-Marsteller, a public relations firm.

"From the glittering lights of the Las Vegas Strip, to Lake Tahoe, to the brilliance of Valley of Fire State Park and Cowboy Poetry in Elko, the brand we introduce today embraces each of Nevada's treasures," the governor said in prepared remarks.

The television ad campaign kicks off April 15 in Nevada's core tourism markets â¿¿ Los Angeles, San Francisco and Phoenix.

It features a contemporary, rockin' version of an old western classic, "Don't Fence Me In," sung by The Killers. Formed in Las Vegas in 2001, the rock band's newest album is entitled "Battle Born" â¿¿ Nevada's nickname.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs