Ultimately, Penney's fate lies in once-loyal shoppers like Beth Williams, 39, who deserted the chain early last year.Williams, a writer and mother of a 3-year-old from Plum, Pa., said she used to shop at Penney once a month for her family. But that changed when her local store got rid of coupons and sales events. She also doesn't like the new styles that she believes only target customers in their teens and 20s.
Penney CEO's Challenge: Is It Even Fixable?
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