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TheStreet Open House

Six In 10 Girls Quit Activities They Love Because Of How They Feel About Their Looks

"Women across Canada have more power than they realize to shape a positive future for the girls in their lives," says Sharon MacLeod Dove V.P. of Marketing. "We want to help them realize that girls want them to play this role and to empower them by giving them the tools to start this dialogue today."

Starting the dialogue with girls

Dove is encouraging moms and mentors to initiate conversations with girls about body image and other issues with the help of tools they can download at www.dove.ca/en/Social-Mission/Self-Esteem-Resources/default.aspx. To learn more about how we can make girls unstoppable visit www.Facebook.com/Dove.

Dove is also inviting girls and women across Canada to share their own unstoppable stories through their social networks using the hashtag #girlsunstoppable to encourage girls to pursue the activities they love.

About the surveys

The findings featured in this release are based on two separate studies:

  • A 2010 Dove Real Truth About Beauty survey conducted by StrategyOne with more than 1,200 girls ages 10-17 in the United States, Canada, UK, Germany, Brazil and Russia.
  • A new Ipsos Reid survey conducted between March 28 and April 4, 2013. For this survey, a sample of 807 Canadian girls, ages 11-17 from Ipsos' Canadian online panel was interviewed online. The poll is accurate to within +/- 3.9 percentage points had all Canadian girls, ages 11-17, been surveyed.




SOURCE Dove Self-Esteem Fund

Image with caption: "Dove has launched a new campaign called Girls Unstoppable to encourage moms to talk to girls about body image issues. The campaign kicked off today with the unveiling of two 3D billboards in downtown Toronto. (Photo by Phil Cheung) (CNW Group/Dove Self-Esteem Fund)". Image available at: http://photos.newswire.ca/images/download/20130409_C3953_PHOTO_EN_25361.jpg

Image with caption: "Dove has launched a new campaign called Girls Unstoppable to encourage moms to talk to girls about body image issues. The campaign kicked off today with the unveiling of two 3D billboards in downtown Toronto. (Photo by Phil Cheung) (CNW Group/Dove Self-Esteem Fund)". Image available at: http://photos.newswire.ca/images/download/20130409_C3953_PHOTO_EN_25362.jpg

Image with caption: "Dove has launched a new campaign called Girls Unstoppable to encourage moms to talk to girls about body image issues. The campaign kicked off today with the unveiling of two 3D billboards in downtown Toronto. (Photo by Phil Cheung) (CNW Group/Dove Self-Esteem Fund)". Image available at: http://photos.newswire.ca/images/download/20130409_C3953_PHOTO_EN_25363.jpg

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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