White Castle Promotes Autism Speaks With 'Original Slider' Scented Candle
COLUMBUS, Ohio, April 9, 2013 /PRNewswire/ -- Anyone who craves the unforgettable flavor of White Castle's Original Slider ® remembers the mouth-watering aroma. Now, White Castle is offering its unique Original Slider-scented candle on houseofcrave.com with net proceeds benefiting the nation's largest autism research and advocacy organization, Autism Speaks. Designed by Laura Slatkin, the award-winning founder of Nest Fragrances, this limited-edition candle comes in a ceramic replica of the signature White Castle Slider box.
In support of National Autism Awareness Month, White Castle will offer these limited-edition candles for $15 each. Designer Laura Slatkin, an Autism Speaks board member, is known as the queen of home fragrance for such loyal customers as Elton John, Vera Wang and the British Royal Family.
Since 2010, the Original Slider-scented candle has garnered great support from Craver Nation with more than 10,000 candles sold, raising more than $100,000."Every year we are overwhelmed and inspired by the generosity and enthusiasm of Cravers who purchase these candles and support this cause," said Jamie Richardson, vice president at White Castle. "Autism affects nearly two million people and their families. We are proud to stand with them and use this opportunity as one more way the 'Castle Shares' with our communities." In conjunction with the Original Slider ® candle sales, White Castle begins its annual Autism Speaks Puzzle Pieces campaign to support National Autism Awareness Month. This is the fourth year White Castle will support Autism Speaks with the puzzle piece campaign, which runs through April. Last year White Castle Cravers and team members raised more than $500,000 for Autism Speaks by selling puzzle pieces for one month in more than 400 restaurants, setting a campaign record for the third straight year. In the last three years, White Castle has donated over $1.8 million to Autism Speaks from multiple fundraising efforts. Cravers can purchase $1, $3 and $5 puzzle pieces, and their signed puzzle piece will be on display at White Castle throughout the month. Each purchase of an Autism Speaks Puzzle Piece comes with a coupon for one free Slider good for a later date. "When meeting a need will make a difference in a person's life, the White Castle family gives without hesitation," Richardson said. "We will continue to feed hopes and dreams in ways that build strong, thriving Craver communities, with a focus on education and autism research programs."
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