TapInfluence Debuts Cloud-Based Software For Automated Influencer Marketing At Ad:tech San Francisco
Starting out in 2009 as BlogFrog, the company recently re-launched as TapInfluence to reinforce its mission to help brands connect with a growing array of social influencers and to establish mutually beneficial relationships that result in impactful social marketing campaigns that are based on trusted, authentic content. A long-time champion of the blogger, the company pioneered large-scale influencer marketing programs that reach millions of consumers across all social networks. Now, its cloud-based software platform helps marketers streamline how they work with influencers and engage with consumers in ways that are lasting and meaningful. Executing on its strategy to automate the influencer marketing process, expand its influencer community beyond bloggers and create the first interactive marketplace to facilitate the influencer/brand relationship, TapInfluence counts more than 70 leading digital agencies and Fortune 1000 brands as customers.
ad:tech is the leading interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. It blends keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit ( www.ad-tech.com).
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About TapInfluenceTapInfluence (formerly BlogFrog) provides the industry's only cloud-based software that automates the creation, management and measurement of influencer marketing programs from a single platform. Marketers use TapInfluence to scale their online reach and engagement with consumers in a meaningful and authentic way. Social influencers (content creators on blogs, Facebook, Twitter, YouTube and other social platforms) use TapInfluence to connect with relevant brands and generate revenue from their content. TapInfluence customers include ABC News/United Nations Foundation, Random House, Horizon Organics, International Delight and Redbox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. For more information, please visit ( www.tapinfluence.com ).Media Contact: Christie Denniston, APRCatapult PR-IRO: 303-581-7760M: 303-827-5164 email@example.com @prhightech SOURCE TapInfluence
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