TapInfluence Debuts Cloud-Based Software For Automated Influencer Marketing At Ad:tech San Francisco
SAN FRANCISCO, April 9, 2013 /PRNewswire/ -- ad:tech San Francisco 2013, booth #UI10 -- TapInfluence ( www.tapinfluence.com) the leader in influencer marketing, today debuted its new cloud-based software platform for automating all aspects of influencer marketing campaigns at ad:tech San Francisco 2013. In addition, company co-founder and CEO Rustin Banks will join industry luminaries during a panel session, Collaborative Marketing: Driving Consumer Powered Products and Marketing, at the "Under the Influence Summit" forum held at the conference. TapInfluence is the only platform that automates the process of identifying and engaging with large numbers of social influencers (content creators on blogs, Facebook, Pinterest, Twitter and other social platforms), as well as the distribution of content across all social networks and campaign analysis via measurement dashboards.
"The ad:tech conference is the perfect venue to debut our new cloud-based software that helps advertisers move from the invisibility of the sidebar and into the main attention-getter for consumers – relevant and meaningful content," said TapInfluence's Banks. "Brands can now connect and interact with millions of consumers in meaningful and authentic ways through our platform, and tap into our searchable marketplace of more than 100,000 registered social influencers."
Influencer marketing is vitally important to brand marketers as consumers increasingly ignore banner ads and turn to social networks where friends, peers and like-minded people share purchase-related content. This social content – which is more trusted, authentic and effective than digital advertising – is the basis for effective influencer marketing. Meanwhile, as brands build their own communities of social influencers, the job of managing programs and monitoring content across social networks has become extremely time-consuming. TapInfluence automates all aspects of influencer marketing, including influencer identification and activation, content distribution and ROI-based analysis.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV