April 9, 2013
/PRNewswire/ -- ad:tech
2013, booth #UI10 -- TapInfluence (
) the leader in influencer marketing, today debuted its new cloud-based software platform for automating all aspects of influencer marketing campaigns at ad:tech
2013. In addition, company co-founder and CEO
will join industry luminaries during a panel session,
Collaborative Marketing: Driving Consumer Powered Products and Marketing
, at the "Under the Influence Summit" forum held at the conference. TapInfluence is the only platform that automates the process of identifying and engaging with large numbers of social influencers (content creators on blogs, Facebook, Pinterest, Twitter and other social platforms), as well as the distribution of content across all social networks and campaign analysis via measurement dashboards.
"The ad:tech conference is the perfect venue to debut our new cloud-based software that helps advertisers move from the invisibility of the sidebar and into the main attention-getter for consumers – relevant and meaningful content," said TapInfluence's Banks. "Brands can now connect and interact with millions of consumers in meaningful and authentic ways through our platform, and tap into our searchable marketplace of more than 100,000 registered social influencers."
Influencer marketing is vitally important to brand marketers as consumers increasingly ignore banner ads and turn to social networks where friends, peers and like-minded people share purchase-related content. This social content – which is more trusted, authentic and effective than digital advertising – is the basis for effective influencer marketing. Meanwhile, as brands build their own communities of social influencers, the job of managing programs and monitoring content across social networks has become extremely time-consuming. TapInfluence automates all aspects of influencer marketing, including influencer identification and activation, content distribution and ROI-based analysis.