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Marketo Launches New Certification Program At Summit 2013 To Validate Users' Marketing Software Proficiency

SAN MATEO, Calif., April 9, 2013 /PRNewswire/ -- As part of his keynote at Marketo Summit 2013 (#MUS13) President and CEO Phil Fernandez announced the availability of the company's new certification program. The program, developed to recognize expert users of Marketo's marketing automation software, will benefit Marketo users, partners, and the companies that depend on them to drive measurable results.



"There is an enormous and growing demand for skilled Marketo users in the marketplace and our customers have been asking for a way to validate their Marketo expertise," said Jason Holmes, SVP Client Services at Marketo. "The Marketo Certification Program recognizes skilled Marketo users, empowering them to promote their Marketo expertise in the marketplace and become leaders in the Marketing Nation."

Key benefits of the new program include:

  • For Marketo Certified Experts:
    • Recognition among your community of peers in the Marketing Nation for exceptional knowledge of Marketo
    • Personal brand affiliation with Marketo and marketing automation
    • Career advancement and differentiation in a rapidly changing digital marketing world
  • For companies:
    • Talent development path for marketers using marketing automation to drive measurable results
    • Improved new hire quality and speed to results by hiring Marketo certified members of the Marketing Nation
    • Agency and Consultant screening for selecting the optimal business partner for long-term success

Marketo Certified Experts embody the rich knowledge and institutional experience that is core to the Marketing Nation – the intersection where people, ideas and technology converge to empower marketers to succeed with marketing automation.  The Marketing Nation consists of more than 30,000 engaged users sharing marketing best practices and programs on a single marketing platform. Members are connected to a complete ecosystem of complementary offerings, partnerships and services designed to accelerate the practice of marketing automation across the globe.

Marketo's customer certification exam will be offered for the first time at Summit 2013 at a promotional price of $125. The exam will be offered on the following dates:

  • Tuesday April 9th from 4:30pm6:30pm
  • Wednesday April 10th from 4:30pm6:30pm

To become a Marketo Certified Expert, candidates must complete the approximately one hundred multiple-choice item 90-minute exam. Exam topics range from lead management and asset design, to programs and campaigns, and reporting. No course prerequisites are mandatory, but a roadmap outlining the recommended course of study is provided for preparation. Upon passing the exam, Marketo Certified Experts receive official designation and a logo that can be used on social profiles and business cards, membership in an exclusive LinkedIn Group, recognition (badge & reputation points) in Marketo's user community, and an electronically delivered certificate. To ensure Marketo users stay current, the certification is valid for one year after which users must re-certify.

To register for the exam, or for more information about future dates and times, click here.

About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

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