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Mobile, Web And Online Games Market In China

- Profiles on Taomee, Kunlun, ZT Games, Joyport , China Mobile, Ourpalm, YY, Qihoo 360, Tencent, Netease, Giant, Shanda, Perfect World, Changyou, Renren, and Sina among others.

The study examines the growing mobile games market, web games, and both casual and MMORPGs. Also included are forecasts, top publisher and title rankings, deep marketplace analysis, and profiles of key market players.

Table of Contents

Methodology 1Executive Summary 4China PC Hardware 5Internet and Broadband 7"The Great Firewall of China" 9

Number of Gamers 10

Online, Web and Mobile Market Forecasts 11Key Market Trends 14

Focus on Mobile 14Key Takeaways 20Mobile User Data 22App Develper Data 27

Social Games Connect with Users 36Top Online Games 39

Leading Game Publishers and Operators 41CMGE 43Ourpalm 50YY.COM 51Taomee 58Giant Interactive Group 65NetEase 75NetDragon 81 Shanda Games 86Changyou 96

Tencent 108Perfect World 116Kingsoft 126KongZhong 130Renren 137Sina 143

China Mobile 148UC Web 150CocoaChina 151Qihoo 360 153ZQ Games 156Kunlun 158Gamewave 159Joyport 159

Unique Characteristics of Online Games 160Online Games Marketing 162Sources of Game Content 164Co-development 164Co-operation 164Licensing 165Original Content 165Government Regulations 167Government Agencies Involved in Regulating Games 168Virtual Currency Regulations 170

Table of Figures

PC, Internet and Market Forecast Charts and DataFigure 1: Tablet Vendors in China 5Figure 2: Business Use Tablets 6Figure 3: Number of Internet Users in China 7Figure 4: Chinese Mobile Internet Users by Age 8Figure 5: Age of Internet Users 8Figure 6: Market share of Chinese Mobile Browser 9Figure 7: Games Market Forecast 2011-2018 Graph, USD $m 11Figure 8: Online Games Market Forecast 2011-2018 Data Table, $m 12

Mobile Games Market Charts and DataFigure 9: Mobile Customer's Mobile Phone Operating System Distribution 15Figure 10: Brand Share in China's Smart Phone Market 15Figure 11: Top 10 Cities using iPhone 5 16Figure 12: Mobile Games Operator Market Share 18Figure 13: Top 200 App Categories 19Figure 14: Top 5 Newly developed games (by category) 20Figure 15: Active Number iOs & Android Devices in millions of units 22Figure 16: Top iOSApps in China 23Figure 17: Top 10 Android Apps 23Figure 18: Monthly Average Income Distribution for Mobile Phone Game Users 24Figure 19: Time Periods during Which Gamers Often Play Mobile Phone Games 25Figure 20: Average Duration of Playing Mobile Phone Games 25Figure 21: Frequency of Playing Mobile Phone Games 2011-2012 26Figure 22: Single app session length distribution for game apps 26Figure 23: App Developer Team Size 27Figure 24: Location of App Developers 28Figure 25: Highest Degree of Eduation for Android User 29Figure 26: Popular Locations for Android Users to Use the Internet 29Figure 27: When Android use the Internet during the Week ( China) 30Figure 28: When Android use the Internet during the Day 30Figure 29: Top Websites Visited by Android Users 31Figure 30: Mobile Browsers vs App Preference for Android Users 32

Social and Web Games Market Charts and DataFigure 31A: Top Web Game Operators 34Figure 31B: Select Web Games 34Figure 32: Age of Facebook Users - China 37Figure 33: Age of Weibo Users 38Figure 34: Game Operators ACU and PCU 39

Game Operator Charts and DataFigure 35: Top Online Games Operators by Revenue 2012 41Figure 36: Client-Based Game Operator Total Revenue Market Share 2012 42Figure 37: CMGE's Quarterly Corporate Net Income and Revenues 46Figure 38: CMGE's Operation Metric 47Figure 39: CMGE's Yearly Corporate Net Income and Revenues 48Figure 40: CMGE's Full Year Operation Metric 48Figure 41: Ourpalm financial data 50Figure 42: YY's Quarterly Corporate Net Income and Revenues 55Figure 43: YY's Operation Metric for Online Games 56Figure 44: YY's Yearly Corporate Net Income and Revenues 56Figure 45: Taomee's virtual worlds and social network service 60Figure 46: Taomee's Operation Metric (in millions) 61Figure 47: Taomee's Quarterly Corporate Net Income and Revenues 62Figure 48: Taomee's Yearly Corporate Net Income and Revenues 63Figure 49: Comparison of ZT Games 69Figure 50: Giant Interactive Title Matrix 70

Figure 51:Giant Interactive's Quarterly Net Income and Revenues 71Figure 52: Giant User Metrics (in 000s) 72Figure 53: NetEase Title Matrix 77Figure 54: Screenshots of Tianxia II 78Figure 55: NetEase's Corporate Net Income and Revenues 79Figure 56: Screenshot of Conquer Online 81Figure 57: NetDragon's Game Metrics 83Figure 58: Top Three Games by NetDragon 83Figure 59: NetDragon's Corporate Net Income and Revenues 85Figure 60: Screenshot of Mir II 89

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