April 9, 2013
/PRNewswire/ -- MWW (
), one of the top ten global independent public relations firms, announced today that it has been retained as public relations agency of record by Vega (
), a leading formulator and marketer of plant-based natural health and sport performance products. As agency of record, MWW's award-winning
health and wellness
practice will launch a strategic communications campaign in
to raise awareness and educate consumers on the benefits of a plant-based diet and Vega's leadership of the category.
"MWW is the perfect partner for our brand. MWW's premier health and wellness practice has a proven track record of success defining and building brands and categories. They bring extensive experience and have an impressive network of contacts in the space," said
, Visionary and Formulator of
. "We feel a great cultural fit between our organizations and bottom line is, MWW gets our mission and shares our values including our belief in sustainable lifestyle practices."
Vega was founded by Brazier, a professional Ironman Triathlete who formulated the brand's first all-in-one plant-based, whole food protein supplement after realizing extraordinary results with a plant-based diet. Brazier and his team have worked diligently since establishing the company to create a line of plant-based smoothies, nutrition bars and supplements that deliver great taste and texture and are formulated in alignment with Vega's founding values. Vega products are plant-based, vegan and gluten-free. Many are also soy and dairy-free.
"Vega is a vibrant company with an immense sense of brand and an inherent passion to deliver products that set the standard for plant-based nutrition," said
, MWW executive vice president and leader of the firm's health and wellness practice. "Many of us were already enjoying Vega products when the opportunity arose to serve the company. Our team is excited to work with the talented Vega team to foster the company's North American growth and establish Vega as the 'go-to' brand for consumers seeking clean, plant-based nutrition products and information."
MWW's award-winning health and wellness team includes trained marketing and public relations practitioners as well as science writers, social media professionals and regulatory specialists with deep expertise across the health, sport, and nutrition sectors. MWW's health and wellness clients include Gold's Gym, Zumba Fitness® and Atkins Nutritionals, among many others.