This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

UBM Tech Announces Strategic Shift Toward Community-Focused Media And Events

A recent example illustrating success is the integration of the 2013 Game Developers Conference (GDC), the world's largest and longest-running event serving game development professionals, with Gamasutra.com, a vibrant community of over 1 million unique site visitors each month, generating an average 3.5 million page views per month.  UBM Tech's content directors for this topic cross-promoted relevant content across Gamasutra.com, the GDC website and the event itself. The result was record-setting attendance of more than 23,000 professionals and more than 350 exhibitors. Gamasutra.com was also the second largest referrer to the GDC event website, and doubled the viewership of GDC-related content over the event site alone. This successful model will now be applied across all UBM Tech event and online brands.

UBM Tech is also investing significantly in several growth areas, specifically around data analytics capabilities. UBM Tech's Customer Insights Team will utilize these tools to build a better understanding of the needs of our communities, allowing us to foster deeper relationships with our customers by providing them with the right products and services at the right time.

UBM Tech will also focus on growing owned media events and content marketing services driven by market trends and customer demand. Two established owned-media examples of multi-platform programs produced for UBM Tech's valued customers though the company's Partner Solutions group are Signum (ARM Holdings) and Smart Enterprise (CA Technologies).

As a result of these investments, certain legacy areas of the business that no longer resonate with the market or meet the needs of the communities will be eliminated. UBM Tech will cease to provide print publications as of July 1, 2013. InformationWeek will continue online, where it's strong brand and loyal audiences will benefit from the new community model for greater engagement. UBM Tech will discontinue the Test and Measurement World and Advanced Trading brands and will close four smaller conferences and events.

These changes do not impact the UBM Channel business which is going through a separate strategic review.

2 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,172.68 -107.06 -0.62%
S&P 500 1,994.29 -16.11 -0.80%
NASDAQ 4,527.6890 -52.10 -1.14%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs