UBM Tech Announces Strategic Shift Toward Community-Focused Media And Events
A recent example illustrating success is the integration of the 2013 Game Developers Conference (GDC), the world's largest and longest-running event serving game development professionals, with Gamasutra.com, a vibrant community of over 1 million unique site visitors each month, generating an average 3.5 million page views per month. UBM Tech's content directors for this topic cross-promoted relevant content across Gamasutra.com, the GDC website and the event itself. The result was record-setting attendance of more than 23,000 professionals and more than 350 exhibitors. Gamasutra.com was also the second largest referrer to the GDC event website, and doubled the viewership of GDC-related content over the event site alone. This successful model will now be applied across all UBM Tech event and online brands.
UBM Tech is also investing significantly in several growth areas, specifically around data analytics capabilities. UBM Tech's Customer Insights Team will utilize these tools to build a better understanding of the needs of our communities, allowing us to foster deeper relationships with our customers by providing them with the right products and services at the right time.
UBM Tech will also focus on growing owned media events and content marketing services driven by market trends and customer demand. Two established owned-media examples of multi-platform programs produced for UBM Tech's valued customers though the company's Partner Solutions group are Signum (ARM Holdings) and Smart Enterprise (CA Technologies).
As a result of these investments, certain legacy areas of the business that no longer resonate with the market or meet the needs of the communities will be eliminated. UBM Tech will cease to provide print publications as of July 1, 2013. InformationWeek will continue online, where it's strong brand and loyal audiences will benefit from the new community model for greater engagement. UBM Tech will discontinue the Test and Measurement World and Advanced Trading brands and will close four smaller conferences and events.These changes do not impact the UBM Channel business which is going through a separate strategic review.
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