This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Tropical Smoothie Cafe Franchise Continues To Ride The Waves Of Exponential Growth

ATLANTA, April 9, 2013 /PRNewswire/ -- The sea of momentum behind Tropical Smoothie Cafe has sent ripples across the country. The rapidly growing food and smoothie franchise is attracting entrepreneurs and consumers alike that are looking for a taste of paradise.

After opening 40 franchise locations and signing 41 new franchise agreements in 2012, Tropical Smoothie Cafe is accelerating expansion in 2013 with plans to open 40 new cafes this year across the U.S. The unrivaled brand position of "healthy food with a tropical twist" that Tropical Smoothie Cafe now firmly maintains has catapulted the company to become one of the fastest-growing concepts in its category. With 336 locations, the brand has accrued a loyal fan following, many of whom have become Tropical Smoothie Cafe franchisees.

"The combination of our well-managed growth plan, healthy menu innovation and effective marketing programs has set us at the forefront of the industry and continues to propel the brand's rapid expansion," said Mike Rotondo, CEO of Tropical Smoothie Cafe. "Our franchisees are passionate about what our brand stands for, and they love that all our cafes are truly engrained in the community."

Spurring the company's growth is the 2012 acquisition by Atlanta-based BIP Opportunities Fund LP, which took a controlling interest in Tropical Smoothie Cafe. Since then, the national food and smoothie franchise has added considerable resources and put together a strong executive team to lead the brand.

Capitalizing on increasingly healthy eating trends in the marketplace, Tropical Smoothie Cafe is actively developing and rolling out new, healthy menu items to fulfill consumer demand. Recent menu additions include grilled fish and chicken tacos, vegetable smoothies made with five servings of fruits and vegetables, and an entire "Feel Better Favorites" menu featuring healthy meal options such as the Thai Chicken Salad and Baja Chicken Flatbread.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,691.65 +13.75 0.08%
S&P 500 1,956.91 +6.09 0.31%
NASDAQ 4,463.5090 +10.7170 0.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs