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TheStreet Open House

Video & TV Insight - Pay-TV Vs SVoD

NEW YORK, April 9, 2013 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Video & TV Insight - Pay-TV vs SVoD


This insight offers an overview of the pay TV market in the main European countries and in the United States. It describes the different models of subscription-based video on demand offerings (SVoD): supply-side strategies and description of main players' services. It lastly analyses the SVoD services developments compared to the pay TV global market.


World, North America, Latin America, Asia-Pacific, Europe, Middle East- Africa, France, Germany, Italy, Spain, United Kingdom, United States


1. Executive Summary 52. The main features of pay TV . 62.1. The relative importance of pay TV . 72.1.1. The main source of revenue of the audiovisual market . 72.2. Three models of pay TV . 82.3. Significant heterogeneity across the markets . 82.3.1. In terms of the level of development . 92.3.2. In terms of ARPU 102.3.3. In terms of market concentration . 113. The different models of subscription video on demand offerings . 123.1. The main SVOD services worldwide . 133.2. SVOD offerings of the pay TV players 143.2.1. The strategy of the offering . 143.2.2. Description of services 143.2.3. Results of the pay TV channels' SVOD services . 153.3. SVOD of free-to-air and special-interest TV channels and of content producersand distributors . 163.3.1. The strategy of the offering . 173.3.2. Description of services 173.3.3. Results of the free-to-air TV channels' SVOD services . 183.4. SVOD services offered by DVD & Blu-ray rentals industry players 193.4.1. The strategy of the offering . 193.4.2. Description of services 193.4.3. Results of SVOD services associated with DVD rentals 203.5. SVOD services offered by Internet industry players . 213.5.1. The strategy of the offering . 213.5.2. Description of services 213.5.3. Results of SVOD services offered by Internet industry players . 224. Competition between SVOD and pay TV . 234.1. Are stand-alone SVOD and pay TV interchangeable? 244.1.1. Modes of accessing the services . 244.1.2. Levels of content freshness 264.1.3. Ownership of content rights 284.1.4. Price positioning of pay TV and SVOD offerings . 284.2. What impact does SVOD have on pay TV? 294.2.1. A measurable cord-cutting or cord shaving effect? . 294.2.2. A possible long-term effect: the cord-nevers 314.2.3. The risk of pressure in conditions of market maturity 33

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