April 9, 2013
/PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Video & TV Insight - Pay-TV vs SVoD
This insight offers an overview of the pay TV market in the main European countries and in
the United States
. It describes the different models of subscription-based video on demand offerings (SVoD): supply-side strategies and description of main players' services. It lastly analyses the SVoD services developments compared to the pay TV global market.
1. Executive Summary 52. The main features of pay TV . 62.1. The relative importance of pay TV . 72.1.1. The main source of revenue of the audiovisual market . 72.2. Three models of pay TV . 82.3. Significant heterogeneity across the markets . 82.3.1. In terms of the level of development . 92.3.2. In terms of ARPU 102.3.3. In terms of market concentration . 113. The different models of subscription video on demand offerings . 123.1. The main SVOD services worldwide . 133.2. SVOD offerings of the pay TV players 143.2.1. The strategy of the offering . 143.2.2. Description of services 143.2.3. Results of the pay TV channels' SVOD services . 153.3. SVOD of free-to-air and special-interest TV channels and of content producersand distributors . 163.3.1. The strategy of the offering . 173.3.2. Description of services 173.3.3. Results of the free-to-air TV channels' SVOD services . 183.4. SVOD services offered by DVD & Blu-ray rentals industry players 193.4.1. The strategy of the offering . 193.4.2. Description of services 193.4.3. Results of SVOD services associated with DVD rentals 203.5. SVOD services offered by Internet industry players . 213.5.1. The strategy of the offering . 213.5.2. Description of services 213.5.3. Results of SVOD services offered by Internet industry players . 224. Competition between SVOD and pay TV . 234.1. Are stand-alone SVOD and pay TV interchangeable? 244.1.1. Modes of accessing the services . 244.1.2. Levels of content freshness 264.1.3. Ownership of content rights 284.1.4. Price positioning of pay TV and SVOD offerings . 284.2. What impact does SVOD have on pay TV? 294.2.1. A measurable cord-cutting or cord shaving effect? . 294.2.2. A possible long-term effect: the cord-nevers 314.2.3. The risk of pressure in conditions of market maturity 33