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AtEvent Joins Marketo LaunchPoint Ecosystem; Takes Another Step Toward Becoming Industry's Most Fully-Integrated Solution To Capture Real-Time Leads And Contact Information At Events

SAN RAMON, Calif., April 9, 2013 /PRNewswire/ --  Leading mobile event app solutions company atEvent, today announced that it has joined the Marketo LaunchPoint ecosystem and delivered an integration to Marketo, the leading marketing software platform.

The partnership with Marketo continues to solidify atEvent as the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. Customers who are using atEvent apps will now have the ability to integrate data, contacts and other critical information gathered at events into their Marketo marketing automation system in real-time. This enables Marketo customers to capture leads in real-time from events and then nurture these leads in a more meaningful and customizable way following the event in their Marketo systems.

Marketo LaunchPoint is renowned in marketing circles as the most complete ecosystem of marketing solutions. Companies in the LaunchPoint ecosystem include the most trusted vendors and technology solution providers across the entire marketing industry.

"We are thrilled to have been named a partner in the Marketo LaunchPoint ecosystem," said atEvent CEO Uzair Dada. "LaunchPoint is reserved for only the most effective and trusted marketing solution providers in the market today, and now Marketo customers can look forward to an entirely new level of integration, prospect intelligence and lead nurturing from their events with atEvent."

To kick-off the partnership atEvent will be exhibiting at the 2013 Marketo Summit, which will be taking place from April 8-10 at the Hilton Union Square in San Francisco, CA. atEvent CEO Uzair Dada will be speaking alongside selected marketing industry leaders on the "Integrating Solutions into Marketo" panel. The panel will be taking place on Wednesday, April 10th at 11:10 AM. For more details on the panel and on the 2013 Marketo Summit please visit http://summit.marketo.com/2013/sessions/marketo-launchpoint-integrating-solutions-into-marketo/.

"Capturing leads from events is a critical competency for marketers given the typical costs of attending," said Marketo VP Partner Ecosystems Robin Bordoli. "Now with the AtEvent integration into the Marketo platform marketers will be able to deliver engaging mobile experiences for event attendees and capture the relevant lead data in real-time.  Making the most of their event marketing spend has never been easier."

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