April 9, 2013
the award-winning, best-selling hair accessory brand, further solidifies its reputation as the leader in consumer-driven innovations with its newest launch for young girls – TangleFix™. Dedicated to empowering girls to express their unique sense of style in fashionable and fuss-free ways,
's latest breakthrough once again revolutionizes hair styling for young consumers.
According to a consumer study, 89% of parents say their daughters experience tangles. In an effort to inspire young consumers to create fashionable hair styles on their own,
developed TangleFix™ to gently detangle and smooth straight, wavy or curly hair textures. Thanks to the unique ergonomic, handle-free design, TangleFix™ fits perfectly into small hands, allowing girls to detangle strands without the pain.
Proven to be 70% more gentle* at detangling than traditional brushes, TangleFix™ features soft, super-flexible bristles that quickly and effortlessly eliminate tough knots by working
hair and not against it. Furthermore, the easy-grip sides ensure a tight hold, so it won't slip out of small hands. The result? Totally tear-free styling for your little girl!
Available in a range of playful patterns and bright colors, like "raspberry cheetah" and "tropical punch," TangleFix™ transforms your daughter's detangling experience into something fun, fashionable and fuss-free!
In addition to brushes,
also launched a new, breakthrough, no-fuss styling innovation in barrettes -
Softies™, which hit stores in September 2012.
Softies™ is the first and only self-sticking, no-clip hair accessory for girls. Featuring no-clips grips that easily stick to your hair,
Softies™ allows young consumers to easily style their hair, all on their own. Also, by eliminating hard plastic snaps and clips, they are 100% soft and flexible.
These revolutionary hair accessories are fun, comfortable and easy to use – available in a variety of iconic shapes and on-trend colors and patterns,
Softies™ inspires personal style, giving young girls the freedom to create countless original looks.
Goody TangleFix Kids (Raspberry Cheetah and Tropical Punch)
– Target, $7.99: available March 2013. Walmart, $7.97: available May 2013.
Goody Softies™ (
Double Heart Rock Star, Flower Bow Power, Triple Shine Super Star) –
Target, Wal-Mart, Meijer $4.99
brand is part of
's Home Organization & Style Global Business Unit. More than 100 years of innovation has made Goody the most widely-recognized manufacturer of hair accessories and styling tools in the world. Through proprietary brands such as Goody Simple Styles™, Slide-Proof
, Mosaic™, and ColourCollection™, Goody has introduced smart innovations like the exclusive Spin Pin and QuikStyle brushes™. With products inspired by the latest designer trends and smart technologies, Goody offers an inspiring range of hair accessories and styling tools. Goody and
are headquartered in
, Georgia. For more information, visit
Source: 2013 Online Monadic Concept Survey Moms n=101
*Compared to leading brush IRI YTD 2012