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Empowering Data Driven Marketing: Teradata Introduces "Interactive Customer Engagement"

NEW ORLEANS, April 9, 2013 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the leader in analytic data platforms, applications and services, today introduced "Interactive Customer Engagement," a new Integrated Marketing Management (IMM) offering that combines the power of multiple Teradata solutions to give marketers the ability to leverage and learn from digital and traditional data so they can engage customers and prospects with consistent, personalized messaging across multiple channels, strengthening the overall brand experience, building customer loyalty and driving revenue growth.  Interactive Customer Engagement continues Teradata's leadership in integrated marketing by bringing together big data analytics, data delivery, behavioral and contextual data and comprehensive predictive analytics, plus real-time messaging, to deliver enterprise customers the ability to disseminate relevant real-time messages across multiple channels.




Data Driven Marketing

For years, marketers have focused on creating strong and recognizable brands by promoting products and services through various channels and creating campaigns to support and advertise their offerings. But customers in today's data-driven economy want something different. They expect a positive, seamless, and personalized two-way experience no matter how -- or when -- they choose to engage. To deliver, marketers must harness their data – big data, small data, all data -- and use the wealth of insights available from digital and traditional channels to engage customers and prospects in highly personalized, intelligent, one-to-one messaging, regardless of channel.

"Customers don't interact solely with your web site, a call center or in-store cashier. They engage with your whole business over time through all of these channels and more, both in-store and online, and they do it on their terms and timeframe. Whatever way and whatever time they choose to engage with your brand, that is where marketers should meet them, to strengthen loyalty and build lasting customer relationships," said Darryl McDonald, president, Teradata Applications (formerly Aprimo).  "And with Teradata's new Interactive Customer Engagement offering, now they can."

(Note to readers: to view the two graphics with this release, go to: )

By adopting a data-driven approach – and this four-step scenario, marketers can fuel more engaging, individualized experiences and relationships: 
  1. Integrate & Understand: Gather and connect customer data from all available channels to develop a 360-degree customer view.
  2. Analyze & Discover: Fully understand multi-touch attribution, which assigns values to different touch points of the customer journey, to inform intelligent decision-making.
  3. Optimize & Act: Leverage insights to optimize spend and ensure customers are receiving the right offer via the right channel at the right time. Every time.
  4. Execute & Deliver: Understand the best channels to communicate and deliver personalized messages to the customer.

The Power of Teradata Solutions

Teradata's Interactive Customer Engagement solution integrates all of the company's most powerful technologies, including a Data Discovery platform (Teradata Aster), a Big Data Analytics Warehouse (Teradata Enterprise Data Warehouse), a real-time decision engine (Real Time Interaction Manager), and the ability to deliver analytic intelligence downstream in event-driven communications (Campaign Manager and Digital Messaging Center). The result is a broad and highly scalable, integrated solution for extending enterprise customer insight into real-time message delivery across channels. Put another way: Big data scope + freshest data delivery + behavioral and contextual data + comprehensive predictive analytics + real-time messaging = Maximized business results.

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