NEW ORLEANS, April 9, 2013 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the leader in analytic data platforms, applications and services, today introduced "Interactive Customer Engagement," a new Integrated Marketing Management (IMM) offering that combines the power of multiple Teradata solutions to give marketers the ability to leverage and learn from digital and traditional data so they can engage customers and prospects with consistent, personalized messaging across multiple channels, strengthening the overall brand experience, building customer loyalty and driving revenue growth. Interactive Customer Engagement continues Teradata's leadership in integrated marketing by bringing together big data analytics, data delivery, behavioral and contextual data and comprehensive predictive analytics, plus real-time messaging, to deliver enterprise customers the ability to disseminate relevant real-time messages across multiple channels.
- Integrate & Understand: Gather and connect customer data from all available channels to develop a 360-degree customer view.
- Analyze & Discover: Fully understand multi-touch attribution, which assigns values to different touch points of the customer journey, to inform intelligent decision-making.
- Optimize & Act: Leverage insights to optimize spend and ensure customers are receiving the right offer via the right channel at the right time. Every time.
- Execute & Deliver: Understand the best channels to communicate and deliver personalized messages to the customer.
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