SAN CARLOS, Calif., April 9, 2013 /PRNewswire/ -- Zuberance, the leading Advocate Marketing company, will be a gold sponsor of the "Under the Influence Summit 2013" at ad:tech San Francisco on Wednesday, April 10, 2013.
"Under the Influence Summit 2013" features some of the biggest players in marketing and media to discuss how to harness the power of influence through media, technology, word of mouth, data and advocacy marketing.
Rob Fuggetta, founder & CEO of Zuberance, will be a panelist on a session at Under the Influence entitled, "Earned Media: Booty Call or Wedding Bells?" The session starts at 3:50 PM.
"We're delighted to welcome Zuberance as a sponsor and Rob as a panelist," said B. Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, and co-host of Under the Influence Summit 2013. "As a pioneer in the category of advocacy marketing, Zuberance and Rob certainly have a lot to contribute to the discussion about how to harness the power of influence through Brand Advocates," said Bough.Under the Influence is co-located at ad:tech San Francisco, April 9-10 at the Moscone Center West, San Francisco. ad:tech registrants will be able to attend the Under the Influence Summit program at no additional charge. The Under the Influence summit is from 3:30 PM until 7 PM on Wednesday, April 10. Rob Fuggetta is the world's leading expert on brand advocacy. Rob is the founder & CEO of Zuberance, which pioneered the Advocate marketing category. Zuberance has managed and powered over 1,000 Advocate marketing programs involving millions of Brand Advocates for leading B2C & B2B brands. Rob is the author of the #1 book in the Advocate marketing category: "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force" (Wiley, 2012). Rob is a popular, in-demand speaker whose articles about brand advocacy have appeared in Forbes, Fortune, iMedia, Fast Company, and many other publications. Fuggetta Session & Book Signing at ad:tech Fuggetta also will be a panelist at another ad:tech session, entitled "Next Gen Promotions: Using New Tech to Attract Consumers." This session will be held on Wednesday, April 10, 2013 from 1:15 PM to 2 PM in Room 3016. Fuggetta also will be signing complimentary copies of his book Brand Advocates. The book signing will be held from 2 PM to 3 PM on Wednesday, April 10, 2013. About Under the InfluenceUnder the Influence is an interactive advertising and technology conference and exhibition that focuses on emerging and disruptive marketing disciplines. Co-located with Advertising Week in New York City and ad:tech in San Francisco, Under the Influence features keynotes, speakers, panels and fireside chats from industry professionals. Each Under the Influence event includes an EXPO where media and technology companies showcase their products. For more information, visit www.influence13sf.com. About ZuberanceZuberance is the leading Brand Advocate marketing company. Zuberance manages and powers ongoing Brand Advocate programs for leading consumer and business brands, plus growing SMBs. Zuberance combines its award-winning Brand Advocate platform with advocacy expertise and services to enable companies to drive advocacy and sales. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance. SOURCE Zuberance