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April 9, 2013 /PRNewswire/ -- For the fifth year, the editors of
Advertising Age and
Creativity will celebrate the influence and impact of
small, independent agencies with the 2013 Small Agency Awards.
Nominations are now open, and winners will be announced live at the Small Agency Conference & Awards show
July 24th and 25
The 2013 honorees will join previous top winners Rockfish Interactive (2009), Pereira & O'Dell (2010), Via (2011), and Baldwin& (2012).
"In the beginning of 2011, VIA had just over 60 employees. Now we are an agency of 120 and growing," said
John Coleman, founder-CEO of The Via Agency, Ad Age's 2011 Small Agency of the Year. "But the best thing about winning was the satisfaction our people felt for receiving recognition for all of those years of late nights, long flights, and cold pizza — that feeling was priceless."
All small and mid-sized agencies with fewer than 150 employees that are either fully independent or not majority-owned by a holding company or network are eligible to enter. Agencies are judged on thought leadership, portfolio, business results and culture. Campaigns are judged by a panel of agency professionals and
Ad Age staff.
"We're in a golden age for small agencies where impact has little to do with size," said
Advertising Age editor. "Savvy marketers understand that smaller agencies are nimble, highly creative and innovative. The companies and campaigns that fall within these award parameters are some of the industry's best."
"Being named Small Agency of the Year by
Ad Age has opened doors to say the least," said
David Baldwin, founder of Baldwin&, the 2012 Agency of the Year and winner of the 2011 Campaign of the Year. "And maybe it's made us work even harder knowing that we want to try it again this year."
Awards are made in the following categories:
Agency of the Year, Overall
Agency of the Year, By Division (1-10 people, 11-75 people, 76-150 people)
Agency of the Year, By Region (Northeast, Southeast, Midwest, West, Southwest, International)
Best Agency Culture
Campaign of the Year
Pro Bono Campaign of the Year (new this year)
"We intentionally keep entry fees modest – between
$150 and $300 – to encourage as much participation as possible," said
Ann Christine Diaz, editor of
Creativity. "We want to spotlight great work that may not surface in bigger awards shows that are dominated by large agencies."
Campaigns are judged on business challenge/problem addressed, quality of media/communications plan, creative execution, and campaign results.