"No Angel" In The Spotlight
CHICAGO, April 9, 2013 /PRNewswire/ -- Talent from Chicago's Beast, Company 3 and Method Studios recently collaborated with flawless effort to finish Nike's "No Angel," a work that illustrates the pain, honor and rewards of struggle, through stunning visuals of a seemingly indifferent city. Nike wanted "No Angel" to create a distinct and relatable identity for the sprawling, image-obsessed, Los Angeles market while paying homage to the City of Angels' celebrated obsession with the spotlight. The piece was directed by Go Film's Brigg Bloomquist for San Francisco's new boutique shop, Union Made Creative. To view the ad visit: https://beast.wiredrive.com/present-reel/token/95c550f3d60f8e5b667817d20435542e
Beast editor, Morgan Bradley, brought together several storylines of relentless work to paint one evocative and honest picture of an athlete's life. "I was blown away by the intensity of the athletes. Watching them push themselves to the limit was incredibly stirring," said Bradley. Working for a week with Bloomquist and Union Made's CCO Keith Cartwright, Bradley unified these disparate narratives into a harmoniously inspiring chronicle of the determination it takes to succeed. "I'm so happy with my collaboration with Keith and Brigg, and so proud of the final product."
Company 3 colorist Tyler Roth, collaborated with Brigg and Keith to grade the spot, honing in on the Nike Los Angeles campaign title, Shine. "It was important for us to create a look that felt like Nike but at the same time, was distinctly ' Los Angeles'," said Roth. "We found that by sneaking hints of sunlight or gradated warmth into the sky, even the darker, grittier scenes took on an LA glow." Ultimately, Roth and Company 3 sought to emphasize the different vignettes while still preserving the unifying storyline of anonymity through both color and texture.
Method Studios' Senior Flame Artist, Bruno Fukumothi, joined the team to add further drama and emotion to the visuals. "When Beast and Company 3 shared the need to improve the beauty of the commercial, we decided to experiment with grain and lens flares," said Fukumothi. "A lot of care went into every shot as the grain was treated differently depending on the light caught in camera. On a few shots, lens flares were added to push natural effects even further and the results were even better than we had hoped."
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