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April 9, 2013 /PRNewswire/ --
NextPrinciples, a leader in social analytics and engagement, today announced
Marathon Sports and
IT World Canada as customers of its recently launched Insight-To-Action platform with Sugar, the market-leading customer relationship management (CRM) platform. NextPrinciples' newest customers are using Insight-To-Action for a variety of use cases, including customer care, event and campaign management and sales lead generation. Insight-To-Action is unique in that it allows companies to easily integrate social interactions and analytics into CRM systems like Sugar.
"Insight-To-Action is a comprehensive solution that offers companies cross-channel integration between social channels such as Twitter with more traditional channels including call centers," said
Satya Krishnaswamy, CEO and founder of NextPrinciples. "We are thrilled to offer our new customers with a 360-degree view of their customers and prospective customers, as well social engagement and actionable analytics in real time that can be integrated with Sugar."
SugarCRM, the company that makes every user a customer expert, selected NextPrinciples' platform for ongoing community management across its various social properties. "We are using Insight-To-Action to monitor and measure the reach, engagement and impact of campaigns and events," said
Martin Schneider, CRM evangelist at SugarCRM. "Having social tools integrated directly into SugarCRM allows marketing, sales and support professionals to quickly identify and take action around brand-related activity across a wide mix of social channels."
Marathon Sports has deployed NextPrinciples' platform to learn customer preferences and measure metrics to analyze the impact of activities across its many social channels. As the leading sportswear retailer in
Latin America, Marathon Sports can now integrate social conversations and analytics into Sugar, making it easier to track leads and address support issues identified on social channels.
Visability, the inbound marketing arm of IT World Canada, is using NextPrinciples' solution to deliver innovative and highly successful social media brand awareness and lead generation campaigns to some of the leading technology and channel companies. "We know that our campaigns generate results," said
Fawn Annan, president and publisher of IT World Canada. "With NextPrinciples, we can effectively measure and report our activities and results – over and above the leads we generate."
"Whether to generate sales leads, provide consistent customer care or view insightful analytics, Insight-To-Action is giving brands the capabilities they want and need to truly connect with their customers," said
Ted Sapountzis, head of marketing and product management of NextPrinciples. "We are thrilled to bring on board three new customers that can leverage NextPrinciples' platform to develop stronger relationships with their social media contacts."
To hear more about how NextPrinciples' three new customers are using Insight-To-Action, attend Wednesday's session at SugarCon, SugarCRM's annual customer, developer and partner conference currently taking place, at the Waldorf Astoria in
New York City, where SugarCRM's
Martin Schneider, Marathon Sports'
Jaime Morillo and IT World Canada's
Jim Love will join NextPrinciples'
Satya Krishnaswamy on stage for the following session:
1:45-2:20 p.m. EDT Wednesday, April 10: Social + CRM = CRM: How Social Can Help Fulfill the Promise of a Delightful Customer Experience.
Milpitas, Calif., NextPrinciples was founded in 2010 and has pioneered Insight-To-Action, an integrated social analytics and engagement platform designed to help medium-to-large organizations create, manage and monitor lasting relationships with customers, influencers and prospective customers through all channels, social or otherwise. NextPrinciples has technology and go-to-market partnerships with Microsoft and SugarCRM and has gained recognition by many institutions such as SNCR, Enterprise 2.0 conference, CRM Idol and most recently ZDNet's CRM Watchlist 2013.
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