WILTON, Conn., April 9, 2013 /PRNewswire/ -- Marketing Management Analytics, (MMA), a leader for the past 23 years in helping companies plan, execute, forecast and optimize their brand portfolios, marketing, pricing and product innovation investments, today announced its ninth consecutive quarter of record revenue expansion, growing 48% in the first quarter of 2013.
Applying "big marketing data", multi-staged predictive consumer-based models, optimization software and transformational consulting to drive measureable, incremental value for clients has enabled Ipsos MMA to provide its clients with unprecedented competitive advantages in understanding how to optimize marketing, and pricing decisions for their target customers. "By managing and simplifying the complexity around 'big data' and leveraging it to generate predictive analytic models designed to solve specific client challenges we are able to make analytics a material part of how companies continuously win in the marketplace," said Pat Cummings, CEO of Ipsos MMA.
Ipsos MMA's analytic approach incorporates a rich, very granular and holistic mix of data that includes traditional and digital marketing/media, social, mobile, sales, financial, price and promotion, operations, economic, competitive, seasonal, weather and other key potential drivers of sales, profits and share. "Media has gotten increasingly complex, targeted and more synergistic," said Doug Brooks, EVP at Ipsos MMA. "It is not only important but essential that analytic approaches for quantifying the value and ROI of marketing investments incorporate and measure the cross-effects of media, for example the impact of traditional media on search. Measuring media in silos is not only antiquated but also poses significant risk of misrepresenting investment opportunities," said Brooks. "MMA not only provides clients with an understand of the cross-effects and synergies of future marketing initiatives but enables companies to understand how to more effectively market to target consumer groups through predictive analytics."About Ipsos MMA MMA is a unit of leading global custom market research company Ipsos. MMA provides leading predictive analytics services for companies in automotive, consumer products, durable goods, financial services, media & entertainment, pharmaceuticals, retail, restaurants and telecommunications. For more information on Ipsos MMA, please visit www.mma.com. Contact: Lisa Foster 1-203-834-8251 firstname.lastname@example.org www.mma.com SOURCE Marketing Management Analytics