April 9, 2013
/PRNewswire/ -- ViSalus, a company that has helped millions of people transform their health and fitness through the Body By
, won its first Silver Telly Award given by the 34
Annual Telly Awards in the Branded Content – Promotional Branding category for its rousing "Vi-Anthem" video.
ViSalus champions personal achievement through the Body by Vi Challenge, a 90-day health and fitness platform that encourages anyone interested in losing weight, achieving optimal physique or accomplishing a personal athletic activity to join its online community and take on The Challenge. It's that spirit of community and a participant's desire to achieve their personal best that is integral to the brand and so artfully communicated in the award-winning Vi-Anthem video.
"The Silver Telly Award marks the start of yet another great year for ViSalus," says
, Co-Founder and Chief Executive Officer of ViSalus. "We are a company that believes that everyone's life is limitless and full of opportunity. The Vi-Anthem video captures our core beliefs, and hopefully, inspires others to believe in their own limitless possibilities."
The goal of the video was to capture the attitude, culture and brand that make ViSalus unique. The video reinforces the distinctive ViSalus lifestyle – a unique culture of community and personal achievement that speaks to people of all ages. It's a culture that is young and young at heart, cool, modern and edgy, yet warm, authentic and approachable. It's a community that has something for everybody and
body. The Vi-Anthem video's "get out and experience life" approach encourages viewers to ask themselves what they want out of life and inspires them to inquire to find out more.
"The Silver Telly Award honors everyone at ViSalus and our global community," says
, Vice President of Global Brand Experience. "When we conceived and produced this video we did exactly what the ViSalus leadership, company and community do every day – we strove for the best in everything we did."
The 'Silver' Telly is awarded by the Silver Telly Council, a prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly. The award honors the very best in video and film productions as well as commercial broadcast, with less than 10% of nearly 11,000 entries from all 50 states and numerous countries, receiving the coveted honor.