SILVER SPRING, Md.
April 9, 2013
/PRNewswire/ -- Discovery Communications today announced that it has completed the acquisition of the SBS Nordic operations of ProSiebenSat.1 Group, originally announced in
. The acquisition adds 12 television networks, as well as leading radio stations and several digital brands, to Discovery's existing portfolio of eight brands in
, to form a combined regional business to be known as SBS Discovery Media.
"The formation of SBS Discovery Media solidifies Discovery's long-term growth in some of the most well-penetrated and stable TV markets in the world, while also expanding Discovery's brand portfolio by adding scripted entertainment programming to the company's suite of genres," said
, president and CEO of Discovery Communications. "This acquisition, along with the recent announcement of Discovery's equity stake in Eurosport, is a continuation of a 25-year strategy of investing internationally to build the most extensive global footprint in media and extending our presence in key markets to support long-term growth and diversify the company's offerings."
Along with the closing of the transaction, Discovery also announced the appointment of
as President and Managing Director of the newly combined SBS Discovery Media business, which includes both Discovery's and SBS's networks and operations in the Nordic region. Ravn has led the SBS Nordic business since 2009.
"Discovery is fortunate to add
, a strong and experienced leader, to our international team," said
, president and CEO of Discovery Networks International. "Henrik's proven ability and knowledge of the market, along with the expertise and creativity of the entire team at SBS, will be a tremendous asset for the company as we continue to grow our networks and businesses in the Nordic region and strengthen Discovery's leadership position around the world."
"I am extremely pleased to be joining a global leader like Discovery, and look forward to working with the combined team at SBS Discovery Media to grow our market position across the Nordics," said Ravn. "I am confident that the combination of Discovery's leading factual content, along with SBS's mix of locally produced entertainment programs, sports and the best scripted series and movies from major studios, provides a well-rounded and complementary suite of viewing options for consumers across all demographics, as well as additional scale and reach for advertising and affiliate partners throughout the region."