BBK is making mobile products and services – and their integration into recruitment initiatives – more attainable for sponsors. The company advocates a strategy-driven multichannel approach. "To remain competitive in today's marketplace, going mobile is no longer a question but a strategic imperative," comments Stumm. "Companies lacking a mobile-friendly website drive approximately 61 percent of their mobile traffic to competitors. This is an alarming statistic. If you are weighing the costs to develop a mobile arm to your patient recruitment campaign, it's important to weigh the risks associated with not having one as well."BBK's suite of mobile recruitment and retention products and services are available for purchase at www.Shop.BBKWorldwide.com.
BBK Worldwide Expands Mobile Strategy For Patient Recruitment To Include "In-App" Advertising
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