April 9, 2013
today launched the enhanced version of its video delivery platform making it the first product in the webcasting industry with high definition H.264 video technology. Revolutionizing the business user viewing experience, the enhanced platform allows organizations to seamlessly stream high quality content to viewers on both desktops and mobile devices across a standard internet channel, while simultaneously minimizing bandwidth consumption through adaptive bit rates. Starting immediately all of INXPO's products will include this enhancement, including
Social Business TV
"Today's marketers and company executives recognize the value of video to accelerate the sales funnel, but have been hampered by bandwidth issues that frequently have a negative impact on the user's viewing experience," said
, EVP, Product Services at INXPO. "Our newly enhanced platform enables organizations to deliver both new and archived video assets at a level of high definition quality that was previously unimaginable, without clogging the network."
INXPO's technology gives organizations the ability to fully utilize all video assets including live streaming, either via webcam or from a live venue, and recorded content, from existing inventories and recently recorded videos. Through this technology, marketers will be able to employ exciting and visually stimulating video content for their lead nurturing campaigns to target audiences.
H.264 Video Format, Adaptive Bit Rates, HTTP Streaming and Multi-Player Support:
The H.264 video format not only improves the user's viewing experience with the highest quality video possible without buffering or delays, it also overcomes a well-known challenge with bandwidth consumption by delivering several HTTP streaming options, which allows the receiving device to select which rate to play based on bandwidth availability. Prior to this launch, the streaming of high definition video would often lead to a decrease in network speed due to the large use of bandwidth by multiple users behind a single firewall or because of a low bandwidth location. INXPO's H.264 platform enhancement does not increase the strain on a network's bandwidth and often streams at a lower consumption rate than other platforms.