April 9, 2013
/PRNewswire/ -- Global strategic branding firm Siegel+Gale (
) today announced the appointment of
to global director of brand activation. Salnikoff will lead the expansion of brand engagement and implementation services to Siegel+Gale clients around the globe, delivering world-class customer and employee experiences that generate measurable results for clients' brands and businesses. He will impact Siegel+Gale's international offices in the U.S.,
Salnikoff joins the firm from R/GA, where most recently he was VP, managing director. There, he and his teams created new products and brands including Life Reimagined—an idea from AARP, MasterCard's Priceless Cities, and served as global digital agency of record for MasterCard and Nokia. Salnikoff opened R/GA's first international office in
, which he grew to serve clients including Nokia,
and Nike, as well as R/GA's first Asian and South American offices in
, to service the global MasterCard account.
Previously, he was VP managing partner at Agency.com, where, as head of the
office, he led the Weight Watchers, Chevron, Discovery, eBay, Jet Blue, KeySpan, ISO-New England and Make-A-Wish accounts, among others.
"We hired Yuri as global director of brand activation not only because we were impressed by his reputation for innovation on behalf of clients with complex problems to solve, but also because of his ability to extend brand-building to customer experiences," said
, co-CEO and chief creative officer at Siegel+Gale. "Our agency-of-record clients have been asking for help in dramatizing their brand promises. Yuri's experience with mobile apps, digital strategy and customer engagement will inspire his team to help our expanding roster of global brands grow their businesses."
Salnikoff proved early on in his career that he was a creative thinker who thrived in complex, challenging environments. As a product manager at Colgate-Palmolive, he grew the category-changing Softsoap and Total toothpaste brands. At MCI Telecommunications, he launched a targeted marketing campaign to Japanese clients and helped bring MCI to a new market.