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Introducing Active True Colour -- Dynamic Surface Material Technology Forever Changes Colour For Designers And Architects

MILAN and LONDON, April 9, 2013 /PRNewswire/ -- In a blink, a beautiful block of green-veined marble is transformed into a rich shade of gold. At the touch of a button, a spectacular restaurant transitions from its winter theme to spring. The walls of a corporate office brighten to lift the spirits and productivity of employees near the end of the workday.  And as caterers prepare for the arrival of guests, a family kitchen becomes the backdrop for a high-class cocktail party.  

Introducing Active True Colour from Versatile, Ltd. — a dynamic surface material technology that enables infinite and instant changes in colour, design and pattern.  Active True Colour will be introduced April 9-14 in Milan at Salone Internazionale del Mobile.  The revolutionary, patented Active True Colour technology enriches living spaces, workspaces and public spaces by dramatically expanding and enriching the way people experience colour and design.  Using Active True Colour, surfaces are no longer static; they become adaptive and vital expressions of mood, tone, season and environment. 

Ron Arad will present the first Active True Colour piece, an integrated colour-changing workstation containing a desk, shelves and wall, within his new project, 'No Bad Colours,' as part of a Jean Nouvel-curated exhibition, 'Office For Living,' taking place inside the Salone Ufficio Pavilion during the Salone del Mobile. This is the first outing of Arad's ongoing development of products and projects incorporating Active True Colour in his role as lead designer and art director of the product.

"I was very excited to join this project as it offered a genuine new possibility to alter colours at will in both architectural spaces and small products," said Mr. Arad. "The main 'news' here is that we are talking about reflecting rather than transmitting colours, so we don't require backlit panels and the surfaces enjoy rather than suffer from external light. We immediately started work in a variety of scales and contexts. This is just the beginning."

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